Dave Smith is the head of Sendogo, and has become a master of marketing systems, particularly CRMs, over the course of three decades. Dave uses his extensive experience and expertise in sales, marketing, relationship building and business growth and development to help businesses adopt more efficient systems for relationship management without losing that crucial personalized element.

In this episode, we talked about sales and marketing, CRM, relationship marketing…

Show notes

  • Introducing Dave Smith. [1:17]
  • Dave’s upbringing, and his journey through his professional career. [4:08]
  • How SendOutCards works. [8:06]
  • Relationship marketing tips and best practices that home service professionals can apply as well. [12:20]
  • One thing that if, if Dave could go back in time to when he was just starting out, he’d go ahead and change. [15:30]
  • The ideal way to handle mental stress, or when things go wrong. [18:08]
  • Why it was important to bring another person, Greg Bryers, into the SendOutCards leadership, and the importance of delegation. [21:57]
  • Effective sales and marketing techniques to stoke the flames of word-of-mouth marketing. [26:55]
  • The secret to developing quick but effective presentations for marketing your products or services. [29:08]
  • How to beat the “if I don’t do it myself, it won’t get done” mentality. [33:20]
  • How to organize your day to be as productive and efficient as possible. [35:29]
  • Why entrepreneurs should always focus on profit instead of revenue. [39:42]
  • How to know when it’s the right time to act. [41:21]
  • Understanding automation, and why Sendogo matters. [42:48]
  • How to get more information on Sendogo. [47:32]
  • What it really takes to become a great networker. [52:40]
  • How to get more information about Dave. [56:17]
  • The strange origin of the Sendogo name. [56:37]
  • Three books on Dave’s reading list. [57:30]
  • Dave’s most important piece of advice to home service business owners. [1:00:50]

Resources And People Mentioned:


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