Danny Kerr is a Managing Partner at Breakthrough Academy. At 20 years old, Danny took a leadership position for a franchise company and grew sales by 300% in one year, and over the next six years was managing over 150 staff in the organization. Today, Danny is helping external contracting entrepreneurs with Breakthrough Academy, which was rated Canada’s 16th fastest startup by Maclean’s Magazine.

In this episode, we talked about performance-based pay, culture vs. paygrade, mindset, incentive-based program…

Stuck with Inefficient Systems and Processes?

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Show notes

  • Introducing Danny Kerr. [01:11]
  • The latest about Breakthrough Academy. [04:13]
  • The advantages and disadvantages of performance-based pay. [07:03]
  • Effective application of incentives. [09:55]
  • Putting various roles under a performance pay structure. [12:54]
  • The importance of job descriptions working along with incentive-based pay. [15:17]
  • Handling and planning for an effective incentive-based pay structure. [17:14]
  • Setting proper rewards for an incentive program. [19:58]
  • Balancing salary offers against an incentive program. [23:24]
  • Danny’s view on the 1099 system. [25:40]
  • The importance of culture vs. pay grade. [27:18]
  • Creating an attractive company brand. [30:43]
  • How leadership should impact employee mentality. [33:50]
  • How coaching creates a good working environment. [37:43]
  • The value of developing a mindset to help others towards success. [43:06]
  • Building relationships as you grow in your business. [48:35]
  • The importance of an inspiring incentive-based program. [53:16]
  • Where people learn to really run a business. [55:19]
  • How to get the Contractor Quick Tools. [1:00:38]
  • Danny’s plans for the future. [1:05:28]
  • How to get more information about Danny. [1:07:12]
  • Danny’s most important piece of advice to home service business owners. [1:10:09]

Resources And People Mentioned:


In my new book, Elevate, I share how I created the right structures and incentives to build a team of A-players, and how that helped me build a $200M Garage Door business in 19 states. Order it now and get access to 5 free amazing bonuses!