Danielle Putnam is the president of The New Flat Rate, the first menu pricing system for home service contractors, and an Advisory Board Member of Women in HVACR, an organization that provides professional avenues for women growing their careers in the industry. An opinion columnist at CEOWORLD magazine, Danielle has experience in business development and management, operations, and related fields.

In this episode, we talked about business development, marketing operations, pricing…

Show notes

  • Introducing Danielle Putnam. [1:14]
  • How she got into home service, and more information about The New Flat Rate. [3:00]
  • Setting the right price based on what you’re worth. [8:24]
  • The value of keeping an eye on your financials, and how to get over objections about it. [16:58]
  • Parkinson’s Law, and paying yourself last. [21:34]
  • Getting a small piece of a huge pie versus getting a bigger piece of a smaller pie. [22:51]
  • Building customer relationships, and helping the customer get what they want. [29:14]
  • Providing customers with options, and helping 80% of contractors who aren’t natural salespeople. [32:26]
  • Going back to your org chart and being more creative to meet your business demands. [41:55]
  • Getting more women into the industry. [46:05]
  • Strategies that have really worked well during the pandemic. [49:25]
  • How to get more information about Danielle. [53:20]
  • Three books on Danielle’s reading list. [54:25]
  • Danielle’s most important piece of advice to home service business owners. [55:19]

Resources And People Mentioned:


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