Craig is the President & COO of HomeAdvisor, a $500M+ home service company that’s also the world’s largest digital marketplace for home services. In this episode, we talked about company culture, marketing, customer service…
Show Notes
- Introducing Craig Smith. [00:30]
- How HomeAdvisor got started when the main player in the market was Yellow Pages. [02:28]
- Why calling your potential customers within 15 minutes is the magic number. [5:35]
- How ServiceMagic got successfully rebranded into HomeAdvisor. [8:37]
- Craig’s answer to “How do you handle explosive growth?” [12:30]
- Why Craig is okay with HomeAdvisor taking 17 years to grow to where it is today. [16:45]
- HomeAdvisor’s customer demographics. [20:45]
- The key to doing lead generation right using HomeAdvisor. [24:37]
- Craig explains the process of building HomeAdvisor’s brand. [29:20]
- Why HomeAdvisor decided to acquire Angel’s List. [34.15]
- What advice would Craig give when it comes to finding the most bang for your marketing buck? [37:03]
- Company acquisitions shouldn’t be evaluated based on price first. [41:41]
- How Craig thinks about HomeAdvisor’s biggest competitors: Google and Amazon. [45:10]
- The strategy that all home service businesses should embrace to thrive in today’s market. [48:10]
- Craig’s one piece of business and life advice. [50:35]
Resources and People Mentioned
- Raving Fans: A Revolutionary Approach To Customer Service by Ken Blanchard and Sheldon Bowles
- How to Win Friends & Influence People by Dale Carnegie
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