Cody Butler is the author of The Definitive Guide To Generating Consulting Clients, and The 90-Day Marketing Plan. Named “The World’s Leading Lead Generation Expert” by Business Innovators Magazine, he has helped over 5000 businesses, from billion-dollar corporations to celebrity marketers, in instantly impacting revenue growth.

In this episode, we talked about business marketing, direct response, social media marketing, copywriting, business development, personal development…

Show notes

  • Introducing Cody Butler. [1:22]
  • Cody’s career journey and why he decided to write books. [3:52]
  • The first things to consider when getting started on a marketing campaign. [5:56]
  • Developing the follow-up process, and why it’s important to follow up consistently. [7:32]
  • Setting up your marketing for maximum effectiveness by targeting the correct demographic. [11:13]
  • The parachute analogy, and how it illustrates the main challenge with pricing. [15:24]
  • Identifying the perfect avatar, and getting a great marketing plan together. [21:24]
  • The importance of specificity, and how to decide which audience segment to focus on. [25:56]
  • Picking the right online platform for marketing your business. [29:33]
  • The two big mistakes that many business owners make that prevents them from capturing their audience. [35:37]
  • Understanding your costs, and how social proof (and asking for testimonials) will make a massive difference for your business. [37:21]
  • Making it easy for people to leave reviews and to do what you want them to do. [41:11]
  • The secret to being successful at marketing. [46:04]
  • Three books on Cody’s reading list. [53:24]
  • How to get more information about Cody. [57:38]
  • Cody’s most important piece of advice to home service business owners. [58:23]


Resources And People Mentioned:


In my new book, Elevate, I share how I created the right structures and incentives to build a team of A-players, and how that helped me build a $200M Garage Door business in 19 states. Order it now and get access to 5 free amazing bonuses!