Cody Butler is the author of The Definitive Guide To Generating Consulting Clients, and The 90-Day Marketing Plan. Named “The World’s Leading Lead Generation Expert” by Business Innovators Magazine, he has helped over 5000 businesses, from billion-dollar corporations to celebrity marketers, in instantly impacting revenue growth.
In this episode, we talked about business marketing, direct response, social media marketing, copywriting, business development, personal development…
Show notes
- Introducing Cody Butler. [1:22]
- Cody’s career journey and why he decided to write books. [3:52]
- The first things to consider when getting started on a marketing campaign. [5:56]
- Developing the follow-up process, and why it’s important to follow up consistently. [7:32]
- Setting up your marketing for maximum effectiveness by targeting the correct demographic. [11:13]
- The parachute analogy, and how it illustrates the main challenge with pricing. [15:24]
- Identifying the perfect avatar, and getting a great marketing plan together. [21:24]
- The importance of specificity, and how to decide which audience segment to focus on. [25:56]
- Picking the right online platform for marketing your business. [29:33]
- The two big mistakes that many business owners make that prevents them from capturing their audience. [35:37]
- Understanding your costs, and how social proof (and asking for testimonials) will make a massive difference for your business. [37:21]
- Making it easy for people to leave reviews and to do what you want them to do. [41:11]
- The secret to being successful at marketing. [46:04]
- Three books on Cody’s reading list. [53:24]
- How to get more information about Cody. [57:38]
- Cody’s most important piece of advice to home service business owners. [58:23]
Resources And People Mentioned:
- The 90-Day Marketing Plan by Cody Butler
- Got Attitude? by Cody Butler
- Active Campaign
- YouTube
- Ken Goodrich
- Kleenex
- Folgers
- Starbucks
- Bold: How to Go Big, Create Wealth and Impact the World by Peter Diamandis and Steven Kotler
- iPad
- McDonald’s
- How to Win Friends and Influence People by Dale Carnegie
- Kindle
- Audible
- Think and Grow Rich by Napoleon Hill
- The Power of Positive Thinking by Norman Vincent Peale
- The Bible
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