Chris Yano is the CEO of RYNO Strategic Solutions, a digital marketing company focused on the home services industry, as well as the host of the “To The Point” Podcast. A former race car driver, he has done countless keynotes, breakouts and webinars on best practices in digital marketing for companies in the home services space.
In this episode, we talked about entrepreneurship, internet marketing, search engine optimization, account management…
Show notes
- Introducing Chris Yano. [0:19]
- More information on Chris and what he has built over the last year. [2:20]
- What RYNO does and what Chris specializes in. [5:13]
- What’s new with digital: SEO versus Google Local Services versus GMB. [8:44]
- Whether or not to outsource work to the Philippines, Russia, and other overseas providers. [11:29]
- How to partner up with big businesses for charity initiatives, and the SEO benefits that can come from that. [14:19]
- How to get manufacturers to become more involved in these initiatives and give special deals—and the two things they care about most. [17:44]
- The differences between small, medium and large customers, mainly in terms of ownership and management of the businesses themselves. [23:39]
- Why exact numbers matter, and how Chris and his team built RYNO on customer retention. [28:05]
- What a good growth strategy looks like. [33:34]
- Chris’s specific plans and goals for RYNO moving forward. [39:19]
- Building a brand, and why brands have never been more important than they are now. [45:02]
- What Chris learned from Gary Vaynerchuk when it comes to lead generation and content creation in social media marketing. [47:08]
- Influencer marketing, and organically building an audience. [50:52]
- Finding success in specialization in the home service industry. [57:30]
- On quality versus quantity, and continuously learning new things about the business. [1:01:32]
- How to handle having a flood of bright ideas without getting lost in them. [1:05:18]
- Three books on Chris’s reading list. [1:10:37]
- How to get more information about Chris. [1:13:51]
- Chris’s most important piece of advice to home service business owners. [1:15:31]
- Chris’s podcast, and why it’s important to go beyond ambition and take action. [1:17:58]
Resources And People Mentioned:
- Ellen Rohr
- Al Levi
- KFC
- McDonald’s
- The Ultimate Sales Machine by Chet Holmes
- Grant Cardone
- Fix This Next by Mike Michalowicz
- Gary Vaynerchuk
- Dennis Yu
- Procter & Gamble
- Tiktok
- Roland Frasier
- ServiceTitan
- The E-Myth Revisited by Michael Gerber
- Can’t Hurt Me: Master Your Mind and Defy the Odds by David Goggins
- Living with a SEAL: 31 Days Training with the Toughest Man on the Planet by Jesse Itzler
- Yes! by Robert Cialdini
- Audible
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