Chris Hunter is the co-founder and CEO of Koia, a plant-based beverage company that produces refrigerated vegan protein shakes. He previously co-founded Phusion Projects Inc., the company behind the alcoholic energy drink Four Loko and is the author of “Blackout Punch: An Entrepreneur’s Journey from Chaos to Clarity.”

In this episode, we talked about business risks, resilience, distribution & marketing strategies…

Show notes

  • Introducing Chris Hunter. [0:57]
  • Chris talks about his blue-collar upbringing in Ohio. [3:20]
  • Insights on product development and crisis management. [8:06]
  • The controversy behind Four Loko products. [9:47]
  • The importance of preparation in business. [12:38]
  • Resilience, optimism, and growth in the home service industry. [16:33]
  • Why you should start hiring for strengths. [20:20]
  • Chris talks about delegating tasks to specialists for maximum efficiency. [24:33]
  • Challenges of distribution and building relationships with key partners. [30:01]
  • How to build and sell successful brands. [35:09]
  • Highlights of the book and why people should buy “Blackout Punch.” [39:20]
  • Passion and perfection in business environments. [44:29]
  • The do’s and don’ts of launching a business and equity plans. [49:09]
  • Promoting accountability and structure in a company. [54:17]
  • The benefits of intentional living for your well-being. [58:48]
  • Four books on Chris’ reading list. [1:04:27]
  • Navigating trauma and mental health for leaders. [1:09:24]
  • How to get more information about Chris. [1:11:27]
  • Chris’ most important piece of advice to home service business owners. [1:12:04]


Resources And People Mentioned:


In my new book, Elevate, I share how I created the right structures and incentives to build a team of A-players, and how that helped me build a $200M Garage Door business in 19 states. Order it now and get access to 5 free amazing bonuses!