Michael “Buzz” Buzinski is the CEO of Buzzworthy Integrated Marketing, a website marketing firm that specializes in providing profitable digital marketing solutions for service-based businesses. In May 2021, Michael released his book “The Rule of 26 For Service-Based Businesses”, where he talked about the path to doubling your website revenue using the Rule of 26.
In this episode, we talked about digital marketing, SEO strategies, KPIs, traffic & conversion…
Show notes
- Introducing Michael Buzinski. [1:15]
- Taking a deep dive into Michael’s “Rule of 26.” [4:54]
- Identifying the perfect avatar. [10:09]
- Three important KPIs in digital marketing. [11:43]
- How your business stands out from its competitors through content. [13:14]
- The difference between earned and paid traffic. [15:33]
- Why you should have landing pages specific to the services you’re advertising. [17:27]
- How one’s online searches are related to his/her buying intent. [22:23]
- Why you should have an expert to bring up your domain authority. [23:19]
- The relation of organic searches to one’s buying journey. [29:09]
- Google my Business being rebranded as Google Business Profile. [31:56]
- Why accurate information on one’s name, address, and phone number is important to Google. [33:32]
- Picking the right spot for your Google Business Profile. [36:19]
- Three different ways to make your business as “local” as possible without having to list your home. [39:32]
- Why you should avoid hiring “one-trick ponies.” [44:30]
- What the attributes of an excellent person are. [48:54]
- How to get more information about Michael. [53:30]
- Three books on Michael’s reading list. [54:13]
- Michael’s most important piece of advice to home service business owners. [57:48]
Resources And People Mentioned:
- Buzzworthy Integrated Marketing
- Rule of 26
- Dizyo Local
- Google Business Profile
- Lord of the Flies by William Golding
- To Kill a Mockingbird by Harper Lee
- The E-Myth Revisited by Michael Gerber
- The Ultimate Sales Machine by Chet Holmes
- The Richest Man in Babylon by George Clason
- Profit First by Mike Michalowicz
- The 7 Habits of Highly Effective People by Stephen Covey
- Double Your Profits: In Six Months or Less by Bob Fifer
- How to Win Friends and Influence People by Dale Carnegie
- Truth or Delusion by Ivan Misner
- The Little Blue Book of Marketing by Paul Kurnit
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