Bryan Clayton is the CEO and cofounder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. Described as the “Uber for lawn care” by Entrepreneur magazine, GreenPal has over 100,000 active users completing thousands of transactions per day, and more than $20 million in annual revenue. Bryan was also the founder of Peachtree Inc, a company which grew from 0 to 150 employees until 2013.

In this episode, we talked about entrepreneurialism, small business growth, marketing, profitability…

Show notes

  • Introducing Bryan Clayton. [1:34]
  • How Bryan got into the home service business, and more information about GreenPal. [3:06]
  • The way GreenPal works, in a nutshell. [6:17]
  • Getting the word out about GreenPal, and the scope of its marketplace. [8:42]
  • How GreenPal’s software works. [12:14]
  • The technical aspects of GreenPal’s bidding system, and why it’s likened to Uber. [13:44]
  • Advice for home service providers, and why there’s no need to be scared of tech giants breaking into the industry. [19:10]
  • The intricacies, learnings, and challenges of pivoting towards the technology industry, and why establishing GreenPal was like building a house. [24:05]
  • The three things GreenPal focuses on, and what they don’t offer. [31:40]
  • The tipping point that prompted Bryan to exit Peachtree Inc., and what he would have done differently. [34:06]
  • Being aware of how much you really need to know about your business and the industry at a given point in time. [39:00]
  • Building up the leadership that inevitably turns into culture. [43:35]
  • Some low-hanging fruit that many entrepreneurs tend to ignore. [46:52]
  • What business owners should do to get past their fear of finances. [50:20]
  • A good profit margin that people should aim for in the home service niche. [52:25]
  • How to get more information about Bryan. [53:57]
  • Three books on Bryan’s reading list. [54:38]
  • Bryan’s most important piece of advice to home service business owners. [55:22]

Resources And People Mentioned:


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