Dennis Yu is the founder and CEO of BlitzMetrics, a social media analytics firm in Portland that provides clients such as MTV, Nickelodeon, and Dominos Pizza with analytics and strategy. A world-renowned expert and speaker on Facebook marketing, Dennis has been featured in various publications such as The Wall Street Journal, the New York Times, Fox News, and CBS Evening News. He is also a contributor for Adweek, Social Media Examiner, and Social Media Club. 

Mark Wagner is the Director of Engineering at BlitzMetrics. Mark has worked on analytics and infrastructure projects for companies such as Nike and Viacom. He is deeply involved in training for digital marketing agencies and local service businesses, and has been a speaker at numerous events and organizations, including the Traffic & Conversion Summit, New York Marketing Association, VendastaCon, and Trend Digital.

In this episode, we talked about business systems, digital marketing, remarketing, branding…

Show notes

  • Introducing Dennis Yu and Mark Wagner. [0:20]
  • Some background information on Dennis and Mark, and the systems they’ve built. [1:13]
  • The steps and requirements in building effective systems. [5:32]
  • What they do at BlitzMetrics, and why it’s so important for marketers. [7:30]
  • Why it’s crucial for business owners to understand how they can maximize digital platforms for both operations and marketing—and how BlitzMetrics helps them do that. [13:35]
  • More information on their training program, and how to know if you’re eligible to get it for free. [15:10]
  • How to incentivize and motivate your employees. [18:00]
  • How their Digital Marketing Training System (DMTS) helps identify and solve problems in talent acquisition and training. [21:00]
  • How to make job-related learning fun. [24:22]
  • The differences between a catastrophic failure and a graceful failure. [31:55]
  • Understanding how sales funnels really work, and how to approach social media in the context of customer perception. [39:29]
  • Why 80% of sales are made on the fifth to twelfth contact, not the first. [43:16]
  • How to get good results on paid social media marketing, like Facebook ads. [46:43]
  • How a small home service business can build a brand affordably. [55:41]
  • How to use familiarity to create trust, whether in branding or in interviewing a potential team member. [58:52]
  • How Pixar, Marvel, and Disney tell compelling stories—and how you can use the hero’s journey in telling your own. [1:01:23]
  • Three books on Dennis’ and Mark’s reading lists. [1:04:51]
  • How to get more information about Dennis and Mark. [1:08:00]
  • Dennis’ and Mark’s most important pieces of advice to home service business owners. [1:09:04]

Resources And People Mentioned:

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