Ara Mahdessian is the co-founder and CEO  of ServiceTitan, the leading field software for home service companies. What started as a summer project to help out his family business grew into an $800m company, and has since served thousands of successful home service businesses to date. In this episode, we talked about customer service, marketing, sales…

Show notes

  • Introducing Ara Mahdessian. [00:30]
  • The client that put ServiceTitan on the map. [04:14]
  • What a “Pantheon” is, and why it’s important to ServiceTitan’s customers. [08:32]
  • How ServiceTitan started servicing the garage door industry. [13:51]
  • The kind of mindset that is crucial to ServiceTitan’s success. [14:13]
  • The difference of a CRM and an ERP. [19:12]
  • What an ERP tells you about your business. [21:42]
  • The kind of companies that would be a good fit for ServiceTitan. [24:06]
  • The reason why most of ServiceTitan’s customers keep their call centers and dispatching centers separate. [25:41]
  • How to sell in an ethical manner. [32:02]
  • Ara reveals ServiceTitan’s biggest challenge in the past year. [33:52]
  • The kind of culture that creates high-performing teams. [35:37]
  • One common mistake that most home service business owners make. [42:25]
  • The important tools you can equip your technicians with to improve their close rates. [46:54]
  • Two books on Ara’s reading list. [57:34]
  • Ara’s most important piece of advice to home service business owners. [1:00:10]

Resources And People Mentioned:

How To 3x Your Calls, Leads, Sales In 90 Days


To reward early listeners, I’m giving out a guide that contains my formula to 8-figure success. I have tested and proven these strategies in my own $30M home service business. They work time and time again. Whether it’s getting more calls, more leads or more sale. All you have to do is do what I did, and you will 2x or 3x your business.