E42: Using One System To Run Your Entire Business

Ara Mahdessian is the co-founder and CEO  of ServiceTitan, the leading field software for home service companies. What started as a summer project to help out his family business grew into an $800m company, and has since served thousands of successful home service businesses to date. In this episode, we talked about customer service, marketing, sales…

Show notes

• Introducing Ara Mahdessian. [00:30]
• The client that put ServiceTitan on the map. [04:14]
• What a “Pantheon” is, and why it’s important to ServiceTitan’s customers. [08:32]
• How ServiceTitan started servicing the garage door industry. [13:51]
• The kind of mindset that is crucial to ServiceTitan’s success. [14:13]
• The difference of a CRM and an ERP. [19:12]
• What an ERP tells you about your business. [21:42]
• The kind of companies that would be a good fit for ServiceTitan. [24:06]
• The reason why most of ServiceTitan’s customers keep their call centers and dispatching centers separate. [25:41]
• How to sell in an ethical manner. [32:02]
• Ara reveals ServiceTitan’s biggest challenge in the past year. [33:52]
• The kind of culture that creates high-performing teams. [35:37]
• One common mistake that most home service business owners make. [42:25]
• The important tools you can equip your technicians with to improve their close rates. [46:54]
• Two books on Ara’s reading list. [57:34]
• Ara’s most important piece of advice to home service business owners. [1:00:10]

Resources And People Mentioned:

• ServiceTitan
• Senior Leadership Teams by Debra A. Nunes, J. Richard Hackman, James A. Burruss, and Ruth Wageman
• Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin
• Raving Fans by Ken Blanchard
• John Akhoian
• Jaime DiDomenico
• Darius Lyvers