Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $100 million home service business with over 400 employees in 16 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses.
In this special episode of the Home Service Expert podcast, Tommy is joined by Danny Kerr, Managing Partner at Breakthrough Academy, and host of the Contractor Evolution podcast, as they talked about sales, finance, training, marketing…
Show notes
- Introducing Danny Kerr. [1:20]
- The number of businesses Breakthrough Academy is working with right now. [3:08]
- How referrals and guerilla marketing provided traction mainstream. [6:14]
- Why business owners have to differentiate the services they offer to customers. [11:25]
- How often you should train your team. [26:11]
- Avoiding abandonment calls and looking into Scheduled Engine to lower the call volume. [28:08]
- First step from going into a small guy to a medium guy in the business setting. [28:47]
- Deciding on the compensation that your general manager should be getting. [35:15]
- The importance of hiring the right person for your business finances. [37:20]
- How A1’s “Worry-Free Club Membership” works for its customers. [41:04]
- Suggestions on closing down deals without having your prospective clients take it to their significant other. [44:01]
- What the best form of advertisement is. [46:50]
- The proper ratio of service work to install in the door business. [49:31]
- How much to spend for a decent business website. [57:37]
- The formula for marketing vs. branding. [1:01:04]
- Danny’s most important piece of advice to home service business owners. [1:08:30]
Resources And People Mentioned:
- Breakthrough Academy
- Valpak
- Craiglist
- Schedule Engine
- Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin
- The E Myth: Why Most Businesses Don’t Work and What to Do About It by Michael Gerber
- Dream 100® Book: The Book That Makes All Your Business Dreams Come True… (Dream 100® Collection) by Dana Derricks Dr. HC
- The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues (J-B Lencioni Series) by Patrick M. Lencioni
- $100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
HAVE YOU ORDERED MY NEWEST BOOK YET?
In my new book, Elevate, I share how I created the right structures and incentives to build a team of A-players, and how that helped me build a $200M Garage Door business in 19 states. Order it now and get access to 5 free amazing bonuses!
