Anthony Cafagna is the founder and CEO of All City Plumbing, a highly rated plumbing company established in 2009 during the Great Recession. Based in Rancho Cucamonga, Anthony ensures that his business is up to date with the latest technology and equipment to solve plumbing problems as safely and efficiently as possible. Through his successful leadership in tough economic times, All City Plumbing now has approximately 90 employees, 80 vans and generates over $20 million in annual revenue.

In this episode, we talked about pricing strategies, practice groups, CRM strategies…

Show notes

  • Introducing Anthony Cafagna. [1:07]
  • Anthony’s experience with handling mistakes and lawsuits. [03:52]
  • Keeping up with different CRM strategies in the plumbing industry. [08:59]
  • The importance of review systems in maintaining customer satisfaction. [11:58]
  • Plumbing service innovations and developments. [15:32]
  • Transforming good reputation into recruitment tools for Gen Z employees. [16:31]
  • Opportunities of the “loss leader” pricing strategy for home service businesses. [22:27]
  • The impact of social media platforms in recruiting processes. [23:47]
  • Personal strategies and business coaching for worker motivation. [25:14]
  • The benefits of joining practice groups for small home service business owners. [27:35]
  • Three things Tommy would say to his younger self. [30:48]
  • How to build a business where everybody wins. [37:16]
  • Tommy’s five main goals in life beyond business. [42:01]
  • The equity incentive program as a game-changer for financing. [46:35]
  • Three books on Anthony’s reading list. [49:17]
  • How to get more information about Anthony. [52:52]
  • Anthony’s most important piece of advice to home service business owners. [56:42]

Resources And People Mentioned:


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