Akbar Sheikh is the CEO of AkbarSheikh.com. He uses his expertise in branding, marketing, and storytelling to help business owners excel at entrepreneurship. He is the international bestselling author of the book Seven Figure Funnels, and has been featured on various media outlets and news sites. He also devotes time and energy towards giving and helping those in need, which he believes is his “greatest source of ROI.”
In this episode, we talked about persuasion, motivation, entrepreneurship…
Show notes
- Introducing Akbar Sheikh. [1:15]
- What Akbar does for a living, and how he attained his present success. [02:06]
- How Akbar was able to overcome obstacles and turn his life around. [7:26]
- Why you should have an accountability partner. [14:09]
- What the five ethical principles of persuasion are, and how they can relate to the home service industry. [14:41]
- Why you should not fall into the trap of focusing too much on accomplishments [24:27]
- Value-based marketing, and why it’s important for setting up and getting started in business. [27:39]
- How to use reciprocity to your advantage. [31:24]
- The perks of automation, and the science behind getting customer testimonials [35:25]
- How recruiting the right people impacts your business success. [39:13]
- Three books on Akbar’s reading list. [48:46]
- How to get more information about Akbar. [50:18]
- Akbar’s most important piece of advice to home service business owners. [50:55]
Resources And People Mentioned:
- AkbarSheikh.com
- 7FigureBook.com
- Sight Savers
- Kitchen Nightmare
- Shark Tank
- Bar Rescue
- Uber
- Starbucks
- Craigslist
- Cheesecake Factory
- Influence by Robert Cialdini
- How to Win Friends and Influence People by Dale Carnegie
- Birdeye
- Yelp
- Walt Disney
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