Aaron Hockel is the Vice-President of Digital Marketing at AltaVista Strategic Partners, a full service agency that works with home service contractors in creating and implementing their marketing plans. Aaron has had over ten years of extensive experience as a marketing consultant for contractors, and is a resource speaker about marketing topics at contracting events. In this episode, we talked about customer service, marketing, CRM…

Show notes

  • Introducing Aaron Hockel. [00:30]
  • How Aaron got into marketing for home service businesses. [02:12]
  • Aaron talks about the crucial elements of their onboarding process. [03:28]
  • The differences between home service vs home improvement. [05:42]
  • Aaron weighs in on call answering services. [08:40]
  • One effective tip to generate more phone calls from outbound marketing. [13:19]
  • Why having a good CRM is important for any home service business. [14:10]
  • What Reputation Stacker is, and how it can help your business get more reviews online. [18:20]
  • How to get more customers to give you raving reviews. [20:37]
  • Why the way you respond to negative reviews matters. [26:36]
  • The low hanging fruit that not many companies implement with their marketing. [36:16]
  • The five must-haves of any landing page. [42:05]
  • Aaron shares key landing page design best practices. [43:36]
  • How one manufacturing company went from 3,000 visits to 70,000 website visits a month. [49:51]
  • How to rank higher on Google with long-form content. [51:55]
  • How word-of-mouth referral has become digital, and how home service entrepreneurs can maximize this trend. [58:06]
  • Three books on Aaron’s reading list. [1:02:49]
  • Where to get more information about Aaron. [1:04:47]
  • Aaron’s most important piece of advice to home service business owners. [1:07:17]

Resources And People Mentioned:

How To 3x Your Calls, Leads, Sales In 90 Days

To reward early listeners, I’m giving out a guide that contains my formula to 8-figure success. I have tested and proven these strategies in my own $30M home service business. They work time and time again. Whether it’s getting more calls, more leads or more sale. All you have to do is do what I did, and you will 2x or 3x your business.