Aaron Hockel is the Vice-President of Digital Marketing at AltaVista Strategic Partners, a full service agency that works with home service contractors in creating and implementing their marketing plans. Aaron has had over ten years of extensive experience as a marketing consultant for contractors, and is a resource speaker about marketing topics at contracting events. In this episode, we talked about customer service, marketing, CRM…
Show notes
- Introducing Aaron Hockel. [00:30]
- How Aaron got into marketing for home service businesses. [02:12]
- Aaron talks about the crucial elements of their onboarding process. [03:28]
- The differences between home service vs home improvement. [05:42]
- Aaron weighs in on call answering services. [08:40]
- One effective tip to generate more phone calls from outbound marketing. [13:19]
- Why having a good CRM is important for any home service business. [14:10]
- What Reputation Stacker is, and how it can help your business get more reviews online. [18:20]
- How to get more customers to give you raving reviews. [20:37]
- Why the way you respond to negative reviews matters. [26:36]
- The low hanging fruit that not many companies implement with their marketing. [36:16]
- The five must-haves of any landing page. [42:05]
- Aaron shares key landing page design best practices. [43:36]
- How one manufacturing company went from 3,000 visits to 70,000 website visits a month. [49:51]
- How to rank higher on Google with long-form content. [51:55]
- How word-of-mouth referral has become digital, and how home service entrepreneurs can maximize this trend. [58:06]
- Three books on Aaron’s reading list. [1:02:49]
- Where to get more information about Aaron. [1:04:47]
- Aaron’s most important piece of advice to home service business owners. [1:07:17]
Resources And People Mentioned:
- Website: Reputation Stacker
- Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
- Steve Jobs by Walter Isaacson
- They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan
- Website: Altavista Strategic Partners
How To 3x Your Calls, Leads, Sales In 90 Days
To reward early listeners, I’m giving out a guide that contains my formula to 8-figure success. I have tested and proven these strategies in my own $30M home service business. They work time and time again. Whether it’s getting more calls, more leads or more sale. All you have to do is do what I did, and you will 2x or 3x your business.
