Brian Kaskavalciyan is the Co-founder and lead marketing strategist for gFour Marketing group. He is also the author of the book, “How to Double Your Profits in Six Months or Less.” Brian’s passion involves helping people get more repeat customers through relationship marketing. In this episode, we talked about relationship marketing, hiring, customer service…
Show notes
- Introducing Brian Kaskavalciyan. [00:30]
- What you’ll learn from Brian’s book, “How to Double Your Profits in Six Months or Less.” [02:08]
- Why having the right mindset is more important than having the best marketing strategy. [04:21]
- The biggest difference between home services and home improvement. [06:12]
- Why email marketing is critical in getting repeat customers and fostering brand loyalty. [09:04]
- Why understanding the numbers in your business is critical. [13:05]
- Why people shouldn’t start a business to make a living. [20:03]
- What home services can do to avoid competing on price. [22:27]
- Brian’s advice on how to bring your business to the next level. [26:00]
- What relationship marketing is, and why it should be part of every business. [29:09]
- How Tommy creates thrilled raving fans. [34:16]
- Why you need to raise your prices to deliver better customer service. [41:26]
- How to get your customers to come back to you as quickly as possible. [45:24]
- Why you should treat your recruiting the same way you treat your marketing. [48:55]
- Why employee retention is critical in business. [52:49]
- Where to get more information about Brian. [54:10]
- Three books on Brian’s reading list. [55:22]
- Brian’s most important piece of advice to home service business owners. [57:03]
Resources And People Mentioned:
- How to Double Your Profits in 6 Months or Less by Brian Kaskavalciyan
- The E-Myth by Michael E. Gerber
- Raving Fans by Ken Blanchard
- Website: Reborn Cabinets
- Website: Work4A1
- The Wealthy Contractor Podcast
- Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
- You Are a Badass®: How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero
- Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential by Greg Crabtree
How To 3x Your Calls, Leads, Sales In 90 Days
To reward early listeners, I’m giving out a guide that contains my formula to 8-figure success. I have tested and proven these strategies in my own $30M home service business. They work time and time again. Whether it’s getting more calls, more leads or more sale. All you have to do is do what I did, and you will 2x or 3x your business.
