Simone Bruni of Demo Diva did what many Louisiana natives did post-Katrina, she reinvented herself. Following her natural instincts and skills derived from a long career in hospitality and tourism, Simone Bruni turned helping her neighbors into a full-fledged business success.Simone lost her home in the Katrina floods. She was laid off and with no construction experience, she took on the daunting task of rebuilding her home. She discovered a niche. Demolition was the first step to coming home. Simone targeted women customers with her company name and branding. However, it was not only women who needed her help but an entire devastated community.The Demo Diva Demolition is blazing a trail in a male-dominated industry and reinvented the recipe for construction marketing, PR, social media and customer service that creates strong brand identity and raving “fans” instead of customers. Starting with an opportunity and a single hot pink dumpster on the campus of Xavier University (conveniently placed in full view of I-10 traffic!), The Demo Diva has become not just an inspirational business success story, but a local business iconDemo Diva was founded by Simone Bruni in 2006 to clean up the aftermath of Hurricane Katrina.Although she lost her home in the Katrina flood and had no construction experience, Simone recognized her flooded neighbors’ needs were greater than her own. She responded. Her motto was, “Let me help you get home. Trust me. I’m your neighbor. “ Demolition was the first step to progress and rebuilding.Simone’s tenacity and marketing skills created the nation’s most unique, woman-owned demolition company, The Demo Diva, LLC. Quickly setting herself apart from seasoned construction contractors, Simone branded Demo Diva’s public image. All of her heavy equipment, trucks and debris dumpsters are painted hot pink.She offered hope and sold trust. The New Orleans community responded. Demo Diva’s business grew exponentially.Seven years later, Demo Diva has cleared away thousands of flooded and blighted homes. Demo Diva has now grown into a multi-million dollar residential and commercial demolition business that has expanded to Louisiana and the Mississippi Gulf Coast.Progress is changing the game. Demo Diva has changed the look of the game.
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