Mike was named Valpak CEO in May 2017, bringing more than 20 years of executive leadership experience of growing companies in the media industry. He has held senior management positions in sales and marketing, sales operations, new product development, and new media marketing campaigns. Most recently, Mike was CEO of Rhapsody International/Napster, a music streaming company. He has also worked for other media and entertainment companies such as Cinram Group, Universal Music Group and Alliance Entertainment. Alliance is owned by Platinum Equity, the Los Angeles-based private equity firm that purchased Valpak in early 2017. In addition, Mike has worked for TPG Growth, a capital market company, and The Gores Group, a global private equity firm.
Valpak Direct Mail & Digital Marketing Solutions
For more than 50 years, Valpak has been the leader in local advertising across North America, helping people save, businesses grow and neighborhoods thrive through a network of local franchises in the U.S. and Canada.
Today, we’re a full-service marketing agency, providing industry-leading direct mail solutions, digital marketing and the ability to follow every campaign with key performance indicators to prove ROI. From The Blue Envelope® to website design, Valpak supports local businesses with a full suite of innovative marketing services.
We mail close to 40 million homes and host approximately 11 million daily unique visitors online, 51% from mobile platforms.
The best thing about Valpak? We’re right here, in your local community. With nearly 150 franchise locations, you’ll benefit from a personal Valpak ally to guide your marketing decisions and help your business prosper.
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This is my proven-and-tested playbook for growing your home service business without working like a madman. In this book you'll find everything from recruiting, marketing, sales, leadership, financing and much more! All I ask you is to cover the shipping cost.