Michael Baldwin is an accomplished leader in the communications industry with more than 35 years of top 10 advertising agency experience in building global brands, leading global teams, solving complex strategic problems, and developing world-class creative campaigns. 

He is the founder and principal of MICHAEL BALDWIN INC, which offers best-in-class corporate and personal branding and executive coaching. Michael helps individuals, companies, and brands Be better ®.

Michael spent eight years with Ogilvy & Mather New York, where he was the Worldwide Account Director for the $500 million IBM account. He also managed the global SAP account, where he led the integrated communications campaign and built a global team in over 40 countries.

He is a highly decorated creative professional, having won the David Ogilvy Award for his leadership on the SAP global brand campaign and a Cannes Gold Lion, Clio, British D&AD Silver, and Ad Age’s “Best of the Year” TV Campaign award for copywriting on Apple.

Michael has held posts at other top agencies, such as Ammirati & Puris, BBDO, and FCB, where he headed up campaigns for Apple, Compaq, Ashton-Tate, and NeXT.

Michael also offers a one-of-a-kind presentation workshop that turns presenters into truly effective communicators. He has developed an entirely original way of enabling people to put the focus of a presentation back where it belongs—on the presenter. He is the author of Just Add Water ®: An incredibly easy guide for creating simple, powerful presentations.

Michel has a B.S. in Chemistry from Beloit College in Wisconsin, studied professional acting at the William Esper Studio, and lives in New York.