We started with a simple idea...
Just as any handyman will tell you that a roll of Duct Tape is the single most useful tool in their toolbox - one they would never be without - so I began to understand that small business marketing must be simple, affordable, always-at-the-ready, and effective at solving any of a host of problems.
Yes, the trusty old roll of Duct Tape became a powerful symbol of versatility and effectiveness that flies in the face of a lot of what passes for marketing today. Every small business owner I have ever coached has embraced the metaphor as a powerful way of seeing their own marketing system.
Ultimately, with the systematic application of Duct Tape Marketing, the definition of the term marketing evolves to includes this all encompassing view: getting people who have a specific need or problem to know, like, trust, do business with, and refer you to others who have the same need or problem.
HAVE YOU ORDERED MY NEWEST BOOK YET?
In my new book, Elevate, I share how I created the right structures and incentives to build a team of A-players, and how that helped me build a $200M Garage Door business in 19 states. Order it now and get access to 5 free amazing bonuses!