We started with a simple idea...
Just as any handyman will tell you that a roll of Duct Tape is the single most useful tool in their toolbox - one they would never be without - so I began to understand that small business marketing must be simple, affordable, always-at-the-ready, and effective at solving any of a host of problems.
Yes, the trusty old roll of Duct Tape became a powerful symbol of versatility and effectiveness that flies in the face of a lot of what passes for marketing today. Every small business owner I have ever coached has embraced the metaphor as a powerful way of seeing their own marketing system.
Ultimately, with the systematic application of Duct Tape Marketing, the definition of the term marketing evolves to includes this all encompassing view: getting people who have a specific need or problem to know, like, trust, do business with, and refer you to others who have the same need or problem.
How To 3x Your Calls, Leads, Sales In 90 Days
To reward early listeners, I’m giving out a guide that contains my formula to 8-figure success. I have tested and proven these strategies in my own $30M home service business. They work time and time again. Whether it’s getting more calls, more leads or more sale. All you have to do is do what I did, and you will 2x or 3x your business.