Ben started in 1998 as an MLM distributor. He didn't know what he was doing then, and he claims to have really sucked at it. He even managed to gain a lot of debt buying leads, investing in programs, and purchasing products that he never did anything with.
He ended up having to live in his office after gaining so much debt being in a market that he had no business being in.
One day, he was passing out cassette tapes to local businesses when he stumbled into direct marketing. It was what he was doing, and he found that it was something he was really good at.
While he was already doing direct response copywriting, he hated being an employee. He knew what he wanted to do, but did not like having to answer to someone else. He even dispised having someone else tell him how to do something he was a natural at.
The challenge became how do you build your own little side business that has growth potential and still live comfortably?
Finally, in 2011, he had a breakthrough. Email Marketing.
Now he can sell his own print and use email He is even at the point now that he doesn't really need to do client work, but instead teach email marketing and email copywriting to others.