Aaron Hockel | The Home Service Expert: Tommy Mello
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AltaVista Strategic Partners

About Aaron Hockel

As a partner and the Vice President of Digital Marketing, Aaron Hockel serves two key roles at the organization. First, he works to develop new accounts for AltaVista’s digital marketing services. Second, he works with the digital marketing operations team to help strategize and develop online marketing plans designed to drive highly qualified leads. In addition to these two key roles, Aaron also spends time making guest appearances on industry podcasts and leading education seminars at national conferences and tradeshows.

Prior to joining the company in 2011, Aaron had two different roles in the home services industry. He worked for a SERVPRO franchise where he was responsible for marketing disaster restoration services to homeowners and insurance agents. The second role was doing residential remodeling sales with a focus on energy efficient windows, siding, and doors for one of the largest remodeling companies in the Washington, DC area. To get in touch with Aaron, please connect with him on LinkedIn, follow him on Instagram, or send him an email.

About AltaVista Strategic Partners

Established in 2011 by two former electrical contractors, AltaVista Strategic Partners specializes in helping residential and commercial contractors grow their business by developing and implementing targeted marketing plans. Today, the organization employs 18 marketing professionals who support over 175 clients nationwide. In both 2017 and 2018, AltaVista Strategic Partners was recognized as one the nation’s fastest growing privately held companies by INC. Magazine and the Baltimore Business Journal.

AltaVista Strategic Partners Services

What goes into a winning online marketing campaign? While that always depends on the specific goals of each client, they typically involve a combination of the following marketing campaigns:

  • Online review generation
  • Targeted Facebook and Instagram ads
  • Content marketing via blogs and infographics
  • Targeted Google ads based on specific zip codes
  • Local SEO to rank in Google Maps
  • Google Local Services Ads
  • Email marketing to past customers and prospects
  • Retargeting website traffic with display ads
  • YouTube video ads to targeted audiences
  • Social media management and posting

By combining these services to meet the needs of specific needs of each client’s business, AltaVista is able to help contractors at all stages in their growth trajectory reach their next goal. Whether that is breaking the $1,000,000 or $10,000,000 sales mark, our team can build and run a marketing campaign to get your home services business there.

To work with AltaVista Strategic Partners, simply request a free marketing analysis and consultation by visiting their website www.altavistasp.com.

What Does AltaVista Strategic Partners Do?

Specializing in marketing for home service and contracting businesses since 2011, AltaVista Strategic Partners expertise is building and executing online marketing campaigns. The goal of these campaigns is simple – when people search for services online, make sure they find your business, read great reviews, and can easily contact you.

Following this approach, they have helped hundreds of contractors increase their sales while lowering their overall cost per lead. At the same time, their approach is focused on eliminating three constant challenges for home service contractors:

  1. Cutting off low quality pay per lead services like HomeAdvisor and Thumbtack
  2. Eliminating canvassing neighborhoods for retail home service leads
  3. Targeting the right neighborhoods and reducing out of area leads
  • 2018 Baltimore Business Journal Fast 50
  • 2018 Inc. 5000 
  • 2017 Inc. 5000


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