Featured Podcast Guest

A Special Thank You To All Of My Podcast Guest
Gary M. Mulloy

Chairman and CEO of Money Mailer

About You & About Your Company:

Chairman and Chief Executive Officer 
Gary Mulloy was named Chairman and Chief Executive Officer of Money Mailer in July 2010. He has more than 15 years of experience as a Chief Executive Officer for public and private companies in the consumer products, marketing services and medical device industries. He held leadership positions with ADVO, Inc. from 1996-2006 becoming Chairman and CEO in 1999. Prior to ADVO, Mr. Mulloy was CEO of Pilkington Barnes-Hind, a worldwide manufacturer and marketer of contact lenses and lens care products, from 1990-1996. From 1976-1990, Mr. Mulloy was with Schering-Plough and was CEO of the company's Maybelline unit from 1988-1990. Previous to joining Schering-Plough, Mr. Mulloy held senior marketing and sales positions with Gillette, Burger King, Foote Cone and Belding advertising agency and Alberto Culver Co. Mr. Mulloy graduated from the University of Illinois with a bachelor of science in marketing. He pursued advanced studies in finance and business ethics at Boston College. Mr. Mulloy lives in Newport Beach, Calif., with his wife, Jodi, and two children.


Money Mailer is proud of our history of growth and innovation. We were founded in 1979 in Huntington Beach, California, and since the first franchise was sold in 1980, we have experienced tremendous success, winning many awards and accolades.

Today, Money Mailer franchises across the U.S. are operated by owners who work as marketing consultants with business owners in their neighborhoods, helping those businesses to reach consumers and achieve their own success.

And with a national sales force serving Fortune 1000 companies, Money Mailer provides truly integrated marketing solutions to accurately target households and consumers across the U.S.

Cameron Herold


About You & About Your Company:

simplifying business problems and guiding business leaders to previously unimagined success

That's what hundreds of organizations--including a Big 4 wireless carrier and a monarchy--have experienced and that's what Cameron's coaching, speaking and business books bring to passionate businesses and entrepreneurs worldwide. Cameron doesn't espouse theory, he weaves "in the trenches experience", gleaned through building $100 Million companies, with practical advice that gets businesses and business leaders growing immediately and rapidly.

Cameron is that rare individual who not only possesses knowledge and experience, but also the ability to present it clearly and effectively. Called "the best speaker I've ever heard" by Forbes magazine publisher, Rich Karlgaard, Cameron captures business audiences, educates them and empowers them to take the actionable steps needed for hyper-growth. An author of two successful business titles, Double Double and Meetings Suck, Cameron cuts through the business-speak, slays unproductive processes and guides business on the shortest, simplest path to exponential success.

The COO Alliance was established May 4, 2016 when Founder Cameron Herold reached out to his Facebook contacts and asked them if they wanted their COO to be a part of a mastermind group. The overwhelming response he received catapulted his concept into a company. The COO Alliance is thriving and welcomes new members weekly! We proudly provide them with the peer group they desire and the resources and tools they need to be the dynamic leaders they are destined to be.


-Leadership Training for Chief Operating Officers-

The COO Alliance is a qualified and vetted peer group designed to support and develop the 2nd in command. The group was founded in 2016 when our founder, Cameron Herold, realized that there were no peer groups for one of the most crucial roles in the company – the Chief Operating Officer/2nd in command. This peer group meets in person in either Canada or the U.S.A. up to 6 times per year, and engagement continues between events via our quarterly calls, constant resource sharing, and exclusive members-only Facebook group.

CEOs have a multitude of options for training, development and peer collaboration. We are the ONLY vetted peer group that exists for the Chief Operations Officer & Second-in-Command.

Our vetted mastermind group thrives by leveraging one another during and in-between events. If you qualify, you will be collaborating and learning from other top Chief Operating Officers from a wide variety of industries, innovation comes from stepping outside your industry and learning from other experts in operations. Save yourself time, stress, and money by leveraging the experience and support of your peers.

John Jantsch

Small business marketing speaker, marketing consultant, and bestselling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine & The Referral Engine.

About You & About Your Company:

We started with a simple idea...

Just as any handyman will tell you that a roll of Duct Tape is the single most useful tool in their toolbox - one they would never be without - so I began to understand that small business marketing must be simple, affordable, always-at-the-ready, and effective at solving any of a host of problems.

Yes, the trusty old roll of Duct Tape became a powerful symbol of versatility and effectiveness that flies in the face of a lot of what passes for marketing today. Every small business owner I have ever coached has embraced the metaphor as a powerful way of seeing their own marketing system.

Ultimately, with the systematic application of Duct Tape Marketing, the definition of the term marketing evolves to includes this all encompassing view: getting people who have a specific need or problem to know, like, trust, do business with, and refer you to others who have the same need or problem.

Keith Lee

Owner of Keith Lee Business Systems: Management Consulting

About You & About Your Company:

Keith started as a sales rep at Thompson Marking Service in 1978.  In 1981 he became the general manager of the company, soon thereafter the president.  In the 1990s Keith bought out the founder of the business and became the sole owner.  The business was renamed American Retail Supply.  In December, 2015 he sold the business for millions more than similar businesses in the same industry.

Along the way he started three other businesses and still owns them today.

Through the 1980s Keith grew what was to become American Retail Supply at a fantastic rate.  The business that employed 5 had grown to 17, and like lots of business owners he was at his wits end.  He felt like a slave to his business.  It seemed like he was always responding to things and taking care of problems.  He had no time for himself and just flat was not having any fun.  He even thought about throwing in the towel and going back to sales.

Even though Keith was a business school graduate, he found, like most small business owners, what he learned in business school was close to worthless for a small business owner.

But Keith is not a quitter, so he went looking for the answer.  He studied all of the management gurus and when he didn’t find what he needed he invented it by molding the best of what he found into a system designed exclusively for small business owners.

Discover how to create highly productive team, manage your entire team in one hour a week so you can work on the important in your business, have fabulous life outside of work, and then - when it’s time - sell your business for millions more.

Schedule Your "Customer Retention and Referral Strategy Session"


Believe me I know what it’s like. I’ve been there, with you, in that same conversation - whenever you get together with other business owners the conversation always gets around to the headaches — trying to get your employees functioning as an effective team and functioning at a high level as individuals and, in general, getting things done consistently right by system, rather than by fighting fires and fixing mistakes.

In fact, not to long ago, I was in one of those little get-togethers and someone asked me about my employee problems. When I said, “I don’t have employee problems” they all laughed. They thought I was being sarcastic.

But then afterwards a couple of them asked me if I was serious - if I really don’t have employee headaches. They asked me for the secret. I told them, it’s really not a secret, it’s the systems we have in place. They literally begged me – guilted me – into writing my book, “Performance Reviews Suck

Things just don’t seem to change - But they can...

What would it mean to you if you could get all of your employees functioning as an effective team and functioning at a high level as individuals and, in general, getting things done consistently right by system, rather than by fighting fires and fixing mistakes?


“Keith’s program has provided us with a framework for our team-members to OWN problems in the practice and solve them, creating systems in the process! It’s a complete 180-degree turn from what was happening, with ME, the business owner (or my office manager), being burdened with every problem, and ultimately being forced to handle it, often, in a manner, the staff would disagree with.
Dr. Sean Tarpenning DDS-Eau Claire, WI.

Anyone who understands that they need to manage the performance of their team but hates Performance Reviews.

Lorne Sederoff

SearchKings Head of Channel Development

About You & About Your Company:

I am a Coach and a Teacher (in fact I was a Teacher and Principal for over 15 years) who helps small businesses leverage the power of digital advertising. At my current role as Head of Channel Development at SearchKings, I work with distributors, manufacturers, and trade organizations in developing easy to understand and simple to execute digital marketing programs for home service companies. My goal for 2019 is to help all our existing and new clients get Google Guaranteed ahead of the competition.


Searchkings helps advertisers maximize the value and performance of their online marketing campaigns.

Established in 2009, we have had tremendous success helping customers plan, build and execute their digital advertising campaigns. We spend the time to learn about your specific business goals, and never charge an account set-up or start up fee. Our clients are not locked into a long-term contract as we prefer to work on a month-to-month basis.

SearchKings is a results driven organization. Our goal is to prove that internet marketing works, and to help you measure the exact ROI you experience from our advertising campaigns.

We are experienced in running successful online marketing campaigns for all types of websites, from one-page brochure sites to full scale e-commerce platforms. Call or email us today and find out more about our internet marketing services and how we can help you increase your online presence and substantially grow your business!

The focus of the Podcast will be Google Local Services:

With Google Local Services contractors that have been verified under the Google Guaranteed program, are able to purchase leads directly from Google.

SearchKings has been involved with the platform for over a year and has engaged over 1000 contractors with GLS.

Unlike cost-per-click advertising, with Google Local Ads, contractors are charged a flat fee for every phone lead. 

Lorne Sederoff- Head of Channel Development

I am a Coach and a Teacher who helps small businesses leverage the power of digital advertising. At my current role as Head of Channel Development at SearchKings, I work with distributors, manufacturers, and trade organizations in developing easy to understand and simple to execute digital marketing programs for home service companies. My goal for 2019 is to help all our existing and new clients get Google Guaranteed ahead of the competition. 

Terry Nicholson
About You & About Your Company:

Who is PRAXIS S-10 ®?

Praxis S-10® is the fastest growing Success College For Contractors in history, founded by HVAC industry legends and innovation pioneers Jim Abrams and Terry Nicholson, in conjunction with one of the nation’s most successful residential contractors, Jimmy Hiller. This organization is the culmination of four decades of industry innovation, trailblazing leadership and world-class contracting knowledge.

Mission Statement

To Create the World’s Most Successful Contractors

How Can Praxis S-10 ® Help an HVAC Contractor?

  • Praxis S-10® has a 10-step success process evidenced and proven to help contractors achieve their goals. These aren’t the opinions or best practices from other contractors. These are the ten proven steps that have built 8 national brands and made 100’s of millionaire contractors inside of this industry. Because of their track record of success, nearly all of the largest, most successful contractors today are utilizing the systems that were developed and engineered by Praxis S-10 founders.
  • World’s Greatest Employees. Praxis S-10® is designed to build the world’s greatest employees for every position within an HVAC company. Jimmy Hiller, one of the largest residential contractors in the U.S., has invested over $1M dollars into a state of the art training facility to bring the world’s greatest training to Praxis S-10® members.
  • Members of Praxis S-10® have unprecedented support from the staff serving their members. Clients have unlimited access to their team via telephone, classroom, online training, live interactive video streaming and national conventions.
  • Praxis S-10® is the only organization in existence that provides contractors with the solutions to succeed in the digital, online world.
Kenny Chapman

Founder of The Blue Collar Success Group

About You & About Your Company:

Kenny Chapman, The Blue Collar Coach and founder of The Blue Collar Success Group, owned a multi-million-dollar PHC company for 23 years and has become an award-winning industry speaker, trainer, and consultant. Kenny has authored two books: The Six Dimensions of C.H.A.N.G.E. and In-Home Sales Acceleration, created Service Sales Success School Online, and is a columnist for Plumbing & Mechanical Magazine. Kenny has shared the stage with motivational gurus like Jack Canfield and Les Brown, was named one of America’s Premier Experts in 2011, received the 2014 Tom McCart Consultant of the Year Award, and has been seen on ABC, NBC, CBS, and Fox.

Kenny founded the Blue Collar Success Group based on providing what was lacking in the in-home service industry. Owning his company in Colorado and as an award-winning industry trainer, he knew something was missing. Kenny heard it from peers and felt it himself; training was lacking consistency and retention, onsite consulting was falling flat, and there was nowhere for business owners and leaders to go for truly personalized, in-depth focus on their business. So, the Blue Collar Success Group was born, and has evolved into the premier training and business development organization for the in-home service industry in the U.S., Canada, and Australia.

Here is what Kenny says about what he and the Blue Collar Success Group offer:

“-We help you build a company that serves your life. If your business is currently running you, it’s time to put it in its place! If you feel like a hamster on a wheel, going nonstop and never getting anywhere, we can help you (safely) jump out of the wheel and back into strategically running your business.

-We offer four customizable coaching groups, live and online events, and web-based training for every aspect of your company. We never take a one-size-fits-all approach because every business is different. You wouldn’t want the doctor prescribing cold medication for your broken wrist; it wouldn’t help your situation…you don’t want a coaching organization recommending things that won’t work for you, either. We know what’s effective because all of our certified coaches and trainers have been in your shoes and have actually done what they recommend.

-We bring people together who are on the same level; not necessarily in company size, but in mindset and level of understanding. You’ve probably heard the saying: “If you’re the smartest person in the room, it’s time to find a different room…” well, that’s why we protect who is allowed into our Titanium Club…we’ve got that different room for you.

-We provide cutting-edge resources and valuable connections so you don’t waste time doing it alone. You don’t have time to follow Google’s every move or constantly research the latest recruiting tactics; that’s what we’re here for. Between our members, partners and The BCSG team, you’ll never be left in the dark.

-We have fun. It can’t be all work all the time! It’s a balance and we can help you find that balance, too.

-Have you ever heard of “Blow your mind ROI”? That’s because we might’ve made up the phrase, but it’s our goal with everything we offer. Every single thing we do is backed by a 100% more-than-satisfaction guarantee. Pretty sure your investment broker can’t compete with that.

-Our events are impactful, the processes are proven, and the results are real. From tech training classes to intensive one-on-one leadership coaching, to our Titanium-exclusive Acceleration Days events, we’ve got you covered on every level. After you and/or your team members attend one of our events, you will only wish you had found us sooner.”

For more information on Kenny and The Blue Collar Success Group’s offerings and resources, visit: www.thebluecollarsuccessgroup.com


Mike Agugliaro

Mentor to HVAC, Plumbing & Electrical Service Business Owners Who Want to Double Their Revenue & Profits

About You & About Your Company:

Mike J. Agugliaro, Author & Founder

hvac business coach

Mike Agugliaro is the Business Warrior and he’s creating a movement to change the lives and businesses of service business owners around the world.

Mike’s professional story starts when he and a fellow electrician founded a small electrical company in New Jersey. He had high hopes for his company but it struggled in the first several years even though Mike and his business partner worked longer and longer hours.

Nearly a decade into owning the business, Mike and Rob realized they couldn’t work any harder and yet their business wasn’t growing; they thought they’d have to shut the business down. Instead this moment became a turning point and they decided instead to learn what it would take to grow the business. They invested in themselves and actively sought out the very best experts, soaking up everything they could learn and applying it in their business.

The years that followed were dramatically different than the first decade: that small electrical company skyrocketed with multi-million dollar year-over-year growth, and grew to become one of the largest and best-known home service businesses in New Jersey, generating more than $30 million a year with a team of 200 people.

In 2017, Mike and his business partner chose to sell the company and put their full focus into serving the home services industry. Their success has been recognized by numerous experts; even Shark Tank billionaire Kevin O’Leary called them, “the Real Deal.”

Today, Mike and Rob lead CEO Warrior, the highest level coaching and training organization on the planet for home service businesses. Mike is an inspirational coach and mentor, sharing his $30 million dollar blueprint to help service business owners achieve massive wealth, freedom, and market domination.

Mike has been featured in MSNBC, Financial Times, MoneyShow, Success Magazine, Inc. Magazine, and more, including numerous industry magazines like Contractor Magazine and Plumber Magazine. He is a popular author with more than a dozen books written; he’s an engaging and sought-after speaker who has shared the stage with Jay Abraham, Brian Tracy, Mike Michalowicz, Brian Kurtz, and others; he’s the founder of HomeownersNewswire.com; and he’s the host of the CEO Warrior Podcast.

Mike lives in New Jersey with his wife and two children. When he’s not serving business owners or writing books, Mike can probably be found in his dojo practicing martial arts—a discipline he’s followed since childhood, which gives him the focus and tools to smash through barriers and relentlessly pursue mastery in all areas of life and business.

Craig Smith

President & COO of HomeAdvisor

About You & About Your Company:

Highly motivated and proven internet executive with experience delivering results and managing significant scale, rapid growth and profitability through innovative thinking. Proven record of execution and integrity. Diverse management skills capable of leading and optimizing teams from 10 to 3,000+ in all areas of Sales, Operations, Product, Digital Marketing and International Expansion.

Helping You Grow Your Business

One Homeowner at a Time

  • Connect with the Targeted Prospects You Need to Succeed
    Tell us what you do and where, and we deliver prospects
    that meet your exact needs.
  • Stay in Control and in Charge of Your Business
    You control your budget and lead preferences.
  • Leap Ahead of the Competition to Win More Jobs
    Our lead management tools keep you organized and in touch 
    with the homeowners, you need to grow your business.
Larry Janesky

Founder & CEO of Basement Systems Inc.

About You & About Your Company:

At age 16, Larry Janesky achieved the Eagle Scout rank.  He went on to earn six palms with 53 merit badges.

Larry started his entrepreneurial passion as a teen, being involved in several ventures including a very large paper route.  After graduating high school, he started his own business “Carpentry, call Larry, no job too small.” This lead to the building of his first house at age 18 and 23 additional homes in the five years after.

When the building boom of the time collapsed, Larry started a basement waterproofing business.  Within two years, in 1990, he was developing products for the industry and developing a dealer network of contractors to use those products across North America.

Today his companies are collectively called Contractor Nation – the largest employer in Seymour, CT with 385 employees.  The companies include contractor dealer networks in basement waterproofing, crawl space retrofitting, basement finishing, home energy conservation and attic insulation.  Larry’s local service company Connecticut Basement Systems serves homeowners across Connecticut and NY. Contractor Nation also includes an internet marketing agency for contractors, a finance company and the School of Entrepreneurship (https://www.thesoe.com/) where he teaches other contractors to be successful.

Larry has invested heavily in his facilities to provide a unique and fun place for his employees to work.

Larry’s sphere of influence has positively affected the community with jobs being created, large buildings built and occupied.  He provides business for many suppliers to his 150 million dollar per year business.

Larry has initiated many service projects over the years; notably the complete construction of a large public playground at the Ansonia Nature Center, and the restoration of a church in Bridgeport.  He and his wife Wendy sponsor seven inner city children to attend a private school.

Larry is a teacher at heart.  He has written many books, audio recordings, and taught thousands of people in his classes over the years.  Currently he is completing writing the three year curriculum for his School of Entrepreneurship. Larry has written a daily blog called “Think Daily” and “Think Daily for Businesspeople” every weekday for the past ten years.  Think Daily is free and has 27,000 subscribers. (Sign up at http://www.thinkdaily.com/)

Larry and his wife of 26 years have three adult children, Tanner, Chloe and Autumn.  Larry is an avid motocross rider. As a team, he and his son won the Baja 1000 in 2015 - the longest non-stop cross country race in the world (1000 miles +/-).  The documentary “Into the Dust” (https://youtu.be/YYaQLS-7ejU) chronicles their race.

Sites to check Larry out on:




Facebook @larryjanesky

Youtube – Larry Janesky

Nick Friedman

Owner, co-founder, and president of College Hunks Hauling Junk

About You & About Your Company:

The College H.U.N.K.S.® Story

The Origins of Our Moving & Junk Removal Company

college hunks in truckCollege H.U.N.K.S.® Hauling Junk & Moving was born in the summer of 2003 when 21-year-old Omar Soliman spotted an opportunity to earn a little extra money to spend during his summer break from college. His mom owned a furniture store in the Washington, D.C. suburbs, and Omar had noticed that during deliveries, customers would often ask if they could haul away old furniture. They were willing to pay $50 or more for the service. Recognizing a need — and determined not to spend another summer working a crummy job — Omar asked his mom if he could borrow her beat-up old cargo van and use it to offer junk hauling services. Later that night, he sat down with his best friend since high school, Nick Friedman, and started coming up with names for the business. Omar tossed out “College Hunks Hauling Junk,” and everyone got a good laugh. Then they thought about it for a minute. You know, that’s actually a pretty good name!

Omar used his computer to create some fliers, and the next day he started putting them up in the neighborhood. That evening, his phone started to ring, and they scheduled jobs from day one. The business took off and the pair realized that just about everyone had something they needed help removing from their homes. Without experience or much of a plan, the business made more than $8,000 that summer. The taste of entrepreneurship was exhilarating, but Nick and Omar weren’t yet thinking about College H.U.N.K.S.® as a career. They had always been told to study hard, do well in school, and get a nice job working for someone else. They went back to school for their senior years — Nick at Pomona College in California and Omar at the University of Miami.

Winner of the Rothschild Entrepreneurship Competition

After the wildly successful summer, fate intervened. The University of Miami had just started the annual Rothschild Entrepreneurship Competition, which awarded a $10,000 prize to the best business plan and $500 to $5,000 for honorable mentions. Omar figured he could win at least $500 by writing a formal business plan for College Hunks Hauling Junk. He called Nick to tell him about the contest, and together they laid out a vision for a new type of junk-hauling company.

They knew what a ragtag junk-hauling operation looked like — that’s what they ran in the summer of 2003 — and they knew that most junk haulers were the same. But they had a vision to build something much better: A fully branded and systematized operation for serving customers, using a customer call center to boost efficiency. The centralized job scheduling would allow franchisees to handle more jobs more quickly, resulting in more profits. Marketing, uniforms, and an emphasis on “WOW” service would create a great customer experience, ensuring repeat and referral business.

Omar spent six days putting the business plan together, dropped it off at the entrepreneurship office, and headed to the airport to join Nick and their buddies for Spring Break. When he returned, he learned that out of 150 entries, College H.U.N.K.S.® had been selected as one of 20 finalists. He was invited to give a presentation to a group of alumni judges consisting of business owners from all over the country. And he blew them away.

When he received the first-prize check for $10,000, he knew that “College Hunks” — an idea born over a few beers with buddies — had become something special.

The H.U.N.K.S. Can Help!

From Award-Winning Plan to National Junk Removal Franchise

When Nick and Omar graduated from college, they took the normal path at first. They both landed office jobs, where they quickly became unfulfilled. Nick spent his days daydreaming about controlling his own destiny and owning his own business. He started surfing the internet to look at franchises for sale. Omar landed at a health-care research company. He had half a dozen bosses, no clear direction, and no path to high earning.

Is this really what they wanted to do for the next 40 years?

No! College H.U.N.K.S.® had been more fun, had offered more freedom, and had shown that it could generate much more money than their corporate salaries. A few months after starting the corporate grind, Nick emailed Omar to ask what his timetable would be for launching the business. Omar emailed back that his timetable was now.

The friends fleshed out their business plan, created a checklist, created an LLC, opened a bank account, and took out a small business loan to buy their first real junk-hauling truck. Since then, College H.U.N.K.S.® has been growing exponentially. We have opened locations nationwide and expect to quadruple in size over the next several years.

A Company with A Noble Purpose

Our purpose is to “Move the World” emotionally by eliminating stress for people who are moving or dealing with clutter, and by creating opportunities for entrepreneurs and hard workers who are eager to learn how to build a business. We do it by living out our core values.

Our Core Values, which we share with franchisees and train them to inculcate in their team are:

  1. Always Branding — Always be professional and aware of how others see you, whether or not you are with a customer.
  2. Building Leaders — Mentor employees to help them learn, take on responsibility, and advance in business and in life.
  3. Listen, Fulfill, and Delight —Pay attention to others and show extra courtesy or add a little spark to their day
  4. Create a Fun Enthusiastic Team Environment —The kind of environment in which morale is high and people flourish

It’s more than just moving and junk removal. When working with potential franchisees, our mission is helping people find a fulfilling career where they can have a sense of purpose while also becoming financially independent. So many of our franchisees left their traditional jobs to buy a franchise because they wanted a greater sense of purpose. Their employees are the same — they want to be part of something with a sense of mission and teamwork, and when you create that environment, turnover drops and you get to watch people grow.

Our Vision

We are aiming to be the largest and most popular employer of professionally trained service providers and a launchpad for entrepreneurs who either start their own College H.U.N.K.S.® businesses or who use the lessons learned in our business to launch other concepts and power the economy. Our mission is to help people live the American dream of owning a business and making a positive impact.

Michel Falcon

Advisor on customer experience and employee engagement

About You & About Your Company:


  • Michel began his career as a call centre agent working for a medium-sized company in Vancouver, Canada.
  • During his tenure with the company, he recognized that customer experience, employee engagement and company culture would grow to become his expertise.
  • After leaving the organization, he was hired by companies like LUSH, Verizon Wireless, BlueCross BlueShield, Alfa Romeo and many others spanning dozens of industries and companies of all sizes.
  • Today, he’s an entrepreneur who owns businesses with over 8-figures in profitable revenue and 100+ employees.
  • He has traveled to countries like Canada, USA, Austria, Australia, Saudi Arabia, Germany, Israel and many others to keynote speak at events and company conferences. 
  • He has been included in publications like Inc, Entrepreneur, Forbes and Digiday.com.
  • His first book is set to be released in fall 2018.


Michel Falcon is an entrepreneur, advisor, and international keynote speaker who leverages customer, employee engagement and company culture strategies to grow businesses.

As an entrepreneur, Michel has grown a hospitality company with over hundred employees and tens of millions in yearly revenue. The strategies and tactics he shares with his clients and audiences are the exact ones that he has successfully used in his businesses – you can trust these programs because they are tried, tested, and true.

At any given time, he is advising at least a dozen multi-million and billion dollar companies across dozens of industries, ranging from tech start-ups, home service businesses, quick-service restaurants, banks, telecommunications giants, biotechnology firms, and more. He passes along his customer experience and employee engagement strategies to these companies to help them grow revenue and profitability, all while becoming admired brands.

He is the founder of the People First Culture™ philosophy which is defined as, “An honest commitment from leaders to put their employees and customers at the core of their decision making.”

Companies like LUSH, Verizon Wireless, Alfa Romeo, Lexus, Illumina, Electronic Arts, and BlueCross BlueShield have called on Michel to work with them on their strategy or speak at their company events.

Michel has traveled throughout the world, visiting Canada, USA, Israel, Austria, Australia, Germany, Nigeria, and others to speak at conferences ranging in size from 25 to 1,200 audience members.

His thought leadership has been included in Entrepreneur, Inc, Time, Forbes, Digiday, and Yahoo Small Business Advisors.


University Struggles

I’m not an academic – I’ll be the first to admit that. However, I’ve always been interested in how businesses grow. Naturally, I enrolled in a university. I struggled for two years. I didn’t have a focus or an idea of what I wanted to specialize in. Was it sales, marketing, PR?

It wasn’t clear to me.

In 2006, I was on the court playing basketball with a friend who had just got a gig with a company called 1-800-GOT-JUNK? It was a medium-sized business based in Vancouver that grew quickly from a $1000 investment and into a $150 million dollar international company (today’s revenue being $250 million+).

I was intrigued.

They had grown into an entrepreneurial success story – and had recently won The Best Workplace in Canada award.

I hurried home and began to study the company. I was glued to the screen – learning as much as I could about what made it a success. I was confident that I could learn more from this company than from any lecture at my university. I was hooked – and wanted to understand what it really took to grow a business so quickly and with this sort of success. I sent off my resume and waited. Now, came the difficult part – breaking the news to my traditional South American parents. It was time to call it quits with school and work for a company that hauls junk. I knew I was too old to be spanked with a wooden spoon, but I got an earful for what felt like an eternity. The conversations weren’t easy – but my parents began to buy into my idea.

Now, I just needed to secure this job.

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