Featured Podcast Guest

A Special Thank You To All Of My Podcast Guest
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Brian Kaskavalciyan

Lead Marketing Strategist at gFour Marketing Group

About You & About Your Company:

We Do Your Customer Relationship Marketing For You!

ATTN: Replacement Contractors, home improvement/home service entrepreneurs Here’s How You Get MORE Repeat Business, MORE Referrals & MORE Online Reviews... AUTOMATICALLY! You know the best quality, most profitable leads you can get in your home improvement business are from your existing customers coming back to buy more from you and them sending you referrals. Problem is, most home improvement companies are so focused on creating NEW leads that they completely ignore the enormous opportunity that exists with their current and past customers. Since 2009 gFour Marketing Group has worked as the “back office” fulfillment of relationship marketing services for some of the leading home remodeling/replacements contractors in the country. We have a proven system that when executed properly results in more repeat business, more referrals and more online reviews. Our flagship offering is the powerful and completely “done-for-you” 1Into5 Program™. Unlike other services providers that offer parts and pieces of a customer retention or referral program, gFour Marketing Group offers a comprehensive solution. Our programs include customer appreciation, requests for feedback and reviews through our Authentic Feedback™ review platform. Keeping in touch with your customers (to stay top-of-mind) through email marketing, and our Happy Home Gazette™ electronic and print company newsletter. And finally, access to our dynamic Referral Rewards Program™. We are also the creators of The Wealthy Contractor™ program and community. The Wealthy Contractor is a resource to help home improvement entrepreneurs - regardless of where they are on the “wealthy” scale - get where they want to get personally, professionally and financially. With the podcast, newsletters, monthly live trainings, and other resources we want to provide the motivation, confidence, resources, strategies and the tools so you too can sell more jobs, make more money and live your best life.

At heart, I'm an entrepreneur - just like you. Since 1993 I have started and built seven companies... most, completely from scratch.

I've had a lot of success but, have also taken my knocks. And chances are really good, I've been right where you are.

My business today - gFour Marketing Group has allowed me to take what I've learned and use it to focus on helping home improvement, home services, and home remodeling company owners be more successful.

As a marketing and business growth strategist, I’ve had the good fortune of working with companies in nearly two dozen different industries, from lawyers to coaches, accountants to electricians, doctors to landscapers. I’ve worked with companies that sell B2B and B2C, from start-ups to $50M+ enterprises.

It’s because of this experience that I know - with very rare exception - in nearly every business, including yours – is an opportunity to uncover thousands, even hundreds of thousands of dollars in hidden and/or neglected profits and value.

It’s my job to help you uncover opportunities, solve any problems you may be facing and help you take your business where you want it to go… where you know it can go.

As a speaker, I'm nationally known for my talks on creating customers for life. My talks are always based on what's working now to develop a relationship with customers so you'll create higher quality leads, close more sales and make more money in your business.

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Keith Lee

Owner of Keith Lee Business Systems: Management Consulting

About You & About Your Company:

Keith started as a sales rep at Thompson Marking Service in 1978.  In 1981 he became the general manager of the company, soon thereafter the president.  In the 1990s Keith bought out the founder of the business and became the sole owner.  The business was renamed American Retail Supply.  In December, 2015 he sold the business for millions more than similar businesses in the same industry.

Along the way he started three other businesses and still owns them today.

Through the 1980s Keith grew what was to become American Retail Supply at a fantastic rate.  The business that employed 5 had grown to 17, and like lots of business owners he was at his wits end.  He felt like a slave to his business.  It seemed like he was always responding to things and taking care of problems.  He had no time for himself and just flat was not having any fun.  He even thought about throwing in the towel and going back to sales.

Even though Keith was a business school graduate, he found, like most small business owners, what he learned in business school was close to worthless for a small business owner.

But Keith is not a quitter, so he went looking for the answer.  He studied all of the management gurus and when he didn’t find what he needed he invented it by molding the best of what he found into a system designed exclusively for small business owners.

Discover how to create highly productive team, manage your entire team in one hour a week so you can work on the important in your business, have fabulous life outside of work, and then - when it’s time - sell your business for millions more.

Schedule Your "Customer Retention and Referral Strategy Session"
https://keith11.youcanbook.me/

THEY ALL LAUGHED WHEN I TOLD THEM I DON'T HAVE EMPLOYEE PROBLEMS

Believe me I know what it’s like. I’ve been there, with you, in that same conversation - whenever you get together with other business owners the conversation always gets around to the headaches — trying to get your employees functioning as an effective team and functioning at a high level as individuals and, in general, getting things done consistently right by system, rather than by fighting fires and fixing mistakes.

In fact, not to long ago, I was in one of those little get-togethers and someone asked me about my employee problems. When I said, “I don’t have employee problems” they all laughed. They thought I was being sarcastic.

But then afterwards a couple of them asked me if I was serious - if I really don’t have employee headaches. They asked me for the secret. I told them, it’s really not a secret, it’s the systems we have in place. They literally begged me – guilted me – into writing my book, “Performance Reviews Suck

Things just don’t seem to change - But they can...

What would it mean to you if you could get all of your employees functioning as an effective team and functioning at a high level as individuals and, in general, getting things done consistently right by system, rather than by fighting fires and fixing mistakes?

WHAT OTHERS SAY:

“Keith’s program has provided us with a framework for our team-members to OWN problems in the practice and solve them, creating systems in the process! It’s a complete 180-degree turn from what was happening, with ME, the business owner (or my office manager), being burdened with every problem, and ultimately being forced to handle it, often, in a manner, the staff would disagree with.
Dr. Sean Tarpenning DDS-Eau Claire, WI.

WHO I HELP
Anyone who understands that they need to manage the performance of their team but hates Performance Reviews.

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Lorne Sederoff

SearchKings Head of Channel Development

About You & About Your Company:

I am a Coach and a Teacher (in fact I was a Teacher and Principal for over 15 years) who helps small businesses leverage the power of digital advertising. At my current role as Head of Channel Development at SearchKings, I work with distributors, manufacturers, and trade organizations in developing easy to understand and simple to execute digital marketing programs for home service companies. My goal for 2019 is to help all our existing and new clients get Google Guaranteed ahead of the competition.

 

Searchkings helps advertisers maximize the value and performance of their online marketing campaigns.

Established in 2009, we have had tremendous success helping customers plan, build and execute their digital advertising campaigns. We spend the time to learn about your specific business goals, and never charge an account set-up or start up fee. Our clients are not locked into a long-term contract as we prefer to work on a month-to-month basis.

SearchKings is a results driven organization. Our goal is to prove that internet marketing works, and to help you measure the exact ROI you experience from our advertising campaigns.

We are experienced in running successful online marketing campaigns for all types of websites, from one-page brochure sites to full scale e-commerce platforms. Call or email us today and find out more about our internet marketing services and how we can help you increase your online presence and substantially grow your business!

The focus of the Podcast will be Google Local Services:

With Google Local Services contractors that have been verified under the Google Guaranteed program, are able to purchase leads directly from Google.

SearchKings has been involved with the platform for over a year and has engaged over 1000 contractors with GLS.

Unlike cost-per-click advertising, with Google Local Ads, contractors are charged a flat fee for every phone lead. 

Lorne Sederoff- Head of Channel Development

I am a Coach and a Teacher who helps small businesses leverage the power of digital advertising. At my current role as Head of Channel Development at SearchKings, I work with distributors, manufacturers, and trade organizations in developing easy to understand and simple to execute digital marketing programs for home service companies. My goal for 2019 is to help all our existing and new clients get Google Guaranteed ahead of the competition. 



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Darryl Margaux

Co-Founder & President @ SearchKings

About You & About Your Company:

Searchkings helps advertisers maximize the value and performance of their online marketing campaigns.

Established in 2009, we have had tremendous success helping customers plan, build and execute their digital advertising campaigns. We spend the time to learn about your specific business goals, and never charge an account set-up or start up fee. Our clients are not locked into a long-term contract as we prefer to work on a month-to-month basis.

SearchKings is a results driven organization. Our goal is to prove that internet marketing works, and to help you measure the exact ROI you experience from our advertising campaigns.

We are experienced in running successful online marketing campaigns for all types of websites, from one-page brochure sites to full scale e-commerce platforms. Call or email us today and find out more about our internet marketing services and how we can help you increase your online presence and substantially grow your business!

The focus of the Podcast will be Google Local Services:

With Google Local Services contractors that have been verified under the Google Guaranteed program, are able to purchase leads directly from Google.

SearchKings has been involved with the platform for over a year and has engaged over 1000 contractors with GLS.

Unlike cost-per-click advertising, with Google Local Ads, contractors are charged a flat fee for every phone lead. 

 

Lorne Sederoff- Head of Channel Development

I am a Coach and a Teacher who helps small businesses leverage the power of digital advertising. At my current role as Head of Channel Development at SearchKings, I work with distributors, manufacturers, and trade organizations in developing easy to understand and simple to execute digital marketing programs for home service companies. My goal for 2019 is to help all our existing and new clients get Google Guaranteed ahead of the competition. 

 

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Mark Stoner

Owner of Ashbusters Chimney Service

About You & About Your Company:

Our Team is family and so are our customers. That’s why we work hard to provide peace of mind to each and every customer. We know what we do makes a difference, so for the past 25 years and today, we stand by our commitment that the job is done right. That means it’s on time, without mess, without aggravation and at the lowest cost possible.

Our team members are skilled professionals dedicated to providing the best possible customer service, whether they are behind the scenes in the office, or in your homes. We believe we are the best in the business. If you don’t believe us, just ask our customers.

Ashbusters Chimney Service was started in 1985 by Mark Stoner and has served the Middle Tennessee Area ever since. We are a certified chimney sweeping company dedicated to keeping your chimneys clean and safe.

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Susy Boyter

Major Accounts Manager at Callcap

About You & About Your Company:

Since 2001, Callcap has been the worldwide industry-leader in sales, marketing, customer service qualification, and analysis. Our mission is to “Provide vision to business conversation.” Callcap’s product suite includes, but is not limited to, call measurement, call recording, lead qualification, missed opportunity identification and recovery, online and offline lead conversion analysis, customer experience and satisfaction insights, a business-text platform, and many other applications built to enhance customer communication and deliver raw, actionable business intelligence.

These automated technologies are designed to uncover real-time data that our clients use to identify and create new opportunities for “now” actionable insights and sustainable growth among marketing, sales, retention, and customer service channels. When integrated, our clients realize increased return on investments, lower customer acquisition costs, a refined frontline operation, enhanced customer experiences, and a well-maintained brand reputation. We take pride in the deep-rooted, long-lasting partnerships we've established with thousands of American and Canadian businesses - from startups to Fortune 500 enterprises – who are committed to a progressive, forward-thinking approach towards data-driven decision management.

Things are changing. Call intelligence focused on understanding the relationship between marketing channels, has become critical in the ultra-competitive and constantly evolving landscape of digital and traditional marketing. Adopting a solution that delivers real-time, measurable insights focused on attribution, correlation and causation - specifically, digital and traditional lead conversions - will further develop client success management, using evidence-based intelligence to make swift decisions; ultimately, mitigating loss while maximizing effectiveness.

One of our major differentiators is our Callsurance service, which listens to each call with a live and trained call analyst. Human analysts provide richer data and more reliable outcomes through pre-set dispositions and call grading. Plus, Callcap can alert our clients in near-real time when someone hung up without making a purchase, so the client can immediately react to any potential issues.

At Callcap, our passion is to be the most trusted advisor in quality analytics. To that end, we function as a real-time laboratory, testing new technologies, methodologies, and customized projects for our clients within our own company.

We are headquartered in Wichita, Kansas - the nation's rapidly developing epicenter of entrepreneurship and technology advancement. We are proud to play a part in bringing some of the Midwest's brightest tech minds together under one roof.

In 2018, Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, based in Seattle, WA acquired Callcap to create a leading conversational analytics company across both voice and text messaging/SMS communications channels. The combined company has the largest set of business conversation data in the market.  This unique asset will enable the company to accelerate its innovation in AI and Conversation Analytics Technology.

Susy Boyter has built her career in the technology business solutions industry. She spent 22 years with AT&T, first in telephony as a service representative, and then in marketing as a key account sales manager. In 2004, Boyter joined the Cramer-Krasselt Agency as a national sales manager, where she was first introduced to Callcap’s services as a reseller. Finally, in 2009, Boyter officially came on board with Callcap as a call measurement and evaluation specialist, a position she retains today.

Callcap

125 N Emporia, Suite 201

Wichita, KS 67202

321-265-7877 (Text or Call)

URL: https://callcap.com/

LinkedIn: https://www.linkedin.com/company/callcap

Twitter: https://twitter.com/Callcap

Facebook: https://www.facebook.com/callcap

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Gary M. Mulloy

Chairman and CEO of Money Mailer

About You & About Your Company:

Chairman and Chief Executive Officer 
Gary Mulloy was named Chairman and Chief Executive Officer of Money Mailer in July 2010. He has more than 15 years of experience as a Chief Executive Officer for public and private companies in the consumer products, marketing services and medical device industries. He held leadership positions with ADVO, Inc. from 1996-2006 becoming Chairman and CEO in 1999. Prior to ADVO, Mr. Mulloy was CEO of Pilkington Barnes-Hind, a worldwide manufacturer and marketer of contact lenses and lens care products, from 1990-1996. From 1976-1990, Mr. Mulloy was with Schering-Plough and was CEO of the company's Maybelline unit from 1988-1990. Previous to joining Schering-Plough, Mr. Mulloy held senior marketing and sales positions with Gillette, Burger King, Foote Cone and Belding advertising agency and Alberto Culver Co. Mr. Mulloy graduated from the University of Illinois with a bachelor of science in marketing. He pursued advanced studies in finance and business ethics at Boston College. Mr. Mulloy lives in Newport Beach, Calif., with his wife, Jodi, and two children.

 

Money Mailer is proud of our history of growth and innovation. We were founded in 1979 in Huntington Beach, California, and since the first franchise was sold in 1980, we have experienced tremendous success, winning many awards and accolades.

Today, Money Mailer franchises across the U.S. are operated by owners who work as marketing consultants with business owners in their neighborhoods, helping those businesses to reach consumers and achieve their own success.

And with a national sales force serving Fortune 1000 companies, Money Mailer provides truly integrated marketing solutions to accurately target households and consumers across the U.S.

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Cameron Herold

THE CEO WHISPERER

About You & About Your Company:

simplifying business problems and guiding business leaders to previously unimagined success

That's what hundreds of organizations--including a Big 4 wireless carrier and a monarchy--have experienced and that's what Cameron's coaching, speaking and business books bring to passionate businesses and entrepreneurs worldwide. Cameron doesn't espouse theory, he weaves "in the trenches experience", gleaned through building $100 Million companies, with practical advice that gets businesses and business leaders growing immediately and rapidly.

Cameron is that rare individual who not only possesses knowledge and experience, but also the ability to present it clearly and effectively. Called "the best speaker I've ever heard" by Forbes magazine publisher, Rich Karlgaard, Cameron captures business audiences, educates them and empowers them to take the actionable steps needed for hyper-growth. An author of two successful business titles, Double Double and Meetings Suck, Cameron cuts through the business-speak, slays unproductive processes and guides business on the shortest, simplest path to exponential success.

The COO Alliance was established May 4, 2016 when Founder Cameron Herold reached out to his Facebook contacts and asked them if they wanted their COO to be a part of a mastermind group. The overwhelming response he received catapulted his concept into a company. The COO Alliance is thriving and welcomes new members weekly! We proudly provide them with the peer group they desire and the resources and tools they need to be the dynamic leaders they are destined to be.

ABOUT THE COO ALLIANCE

-Leadership Training for Chief Operating Officers-

The COO Alliance is a qualified and vetted peer group designed to support and develop the 2nd in command. The group was founded in 2016 when our founder, Cameron Herold, realized that there were no peer groups for one of the most crucial roles in the company – the Chief Operating Officer/2nd in command. This peer group meets in person in either Canada or the U.S.A. up to 6 times per year, and engagement continues between events via our quarterly calls, constant resource sharing, and exclusive members-only Facebook group.

CEOs have a multitude of options for training, development and peer collaboration. We are the ONLY vetted peer group that exists for the Chief Operations Officer & Second-in-Command.

Our vetted mastermind group thrives by leveraging one another during and in-between events. If you qualify, you will be collaborating and learning from other top Chief Operating Officers from a wide variety of industries, innovation comes from stepping outside your industry and learning from other experts in operations. Save yourself time, stress, and money by leveraging the experience and support of your peers.

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John Jantsch

Small business marketing speaker, marketing consultant, and bestselling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine & The Referral Engine.

About You & About Your Company:

We started with a simple idea...

Just as any handyman will tell you that a roll of Duct Tape is the single most useful tool in their toolbox - one they would never be without - so I began to understand that small business marketing must be simple, affordable, always-at-the-ready, and effective at solving any of a host of problems.

Yes, the trusty old roll of Duct Tape became a powerful symbol of versatility and effectiveness that flies in the face of a lot of what passes for marketing today. Every small business owner I have ever coached has embraced the metaphor as a powerful way of seeing their own marketing system.

Ultimately, with the systematic application of Duct Tape Marketing, the definition of the term marketing evolves to includes this all encompassing view: getting people who have a specific need or problem to know, like, trust, do business with, and refer you to others who have the same need or problem.

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Terry Nicholson
About You & About Your Company:

Who is PRAXIS S-10 ®?

Praxis S-10® is the fastest growing Success College For Contractors in history, founded by HVAC industry legends and innovation pioneers Jim Abrams and Terry Nicholson, in conjunction with one of the nation’s most successful residential contractors, Jimmy Hiller. This organization is the culmination of four decades of industry innovation, trailblazing leadership and world-class contracting knowledge.

Mission Statement

To Create the World’s Most Successful Contractors

How Can Praxis S-10 ® Help an HVAC Contractor?

  • Praxis S-10® has a 10-step success process evidenced and proven to help contractors achieve their goals. These aren’t the opinions or best practices from other contractors. These are the ten proven steps that have built 8 national brands and made 100’s of millionaire contractors inside of this industry. Because of their track record of success, nearly all of the largest, most successful contractors today are utilizing the systems that were developed and engineered by Praxis S-10 founders.
  • World’s Greatest Employees. Praxis S-10® is designed to build the world’s greatest employees for every position within an HVAC company. Jimmy Hiller, one of the largest residential contractors in the U.S., has invested over $1M dollars into a state of the art training facility to bring the world’s greatest training to Praxis S-10® members.
  • Members of Praxis S-10® have unprecedented support from the staff serving their members. Clients have unlimited access to their team via telephone, classroom, online training, live interactive video streaming and national conventions.
  • Praxis S-10® is the only organization in existence that provides contractors with the solutions to succeed in the digital, online world.
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Kenny Chapman

Founder of The Blue Collar Success Group

About You & About Your Company:

Kenny Chapman, The Blue Collar Coach and founder of The Blue Collar Success Group, owned a multi-million-dollar PHC company for 23 years and has become an award-winning industry speaker, trainer, and consultant. Kenny has authored two books: The Six Dimensions of C.H.A.N.G.E. and In-Home Sales Acceleration, created Service Sales Success School Online, and is a columnist for Plumbing & Mechanical Magazine. Kenny has shared the stage with motivational gurus like Jack Canfield and Les Brown, was named one of America’s Premier Experts in 2011, received the 2014 Tom McCart Consultant of the Year Award, and has been seen on ABC, NBC, CBS, and Fox.

Kenny founded the Blue Collar Success Group based on providing what was lacking in the in-home service industry. Owning his company in Colorado and as an award-winning industry trainer, he knew something was missing. Kenny heard it from peers and felt it himself; training was lacking consistency and retention, onsite consulting was falling flat, and there was nowhere for business owners and leaders to go for truly personalized, in-depth focus on their business. So, the Blue Collar Success Group was born, and has evolved into the premier training and business development organization for the in-home service industry in the U.S., Canada, and Australia.

Here is what Kenny says about what he and the Blue Collar Success Group offer:

“-We help you build a company that serves your life. If your business is currently running you, it’s time to put it in its place! If you feel like a hamster on a wheel, going nonstop and never getting anywhere, we can help you (safely) jump out of the wheel and back into strategically running your business.

-We offer four customizable coaching groups, live and online events, and web-based training for every aspect of your company. We never take a one-size-fits-all approach because every business is different. You wouldn’t want the doctor prescribing cold medication for your broken wrist; it wouldn’t help your situation…you don’t want a coaching organization recommending things that won’t work for you, either. We know what’s effective because all of our certified coaches and trainers have been in your shoes and have actually done what they recommend.

-We bring people together who are on the same level; not necessarily in company size, but in mindset and level of understanding. You’ve probably heard the saying: “If you’re the smartest person in the room, it’s time to find a different room…” well, that’s why we protect who is allowed into our Titanium Club…we’ve got that different room for you.

-We provide cutting-edge resources and valuable connections so you don’t waste time doing it alone. You don’t have time to follow Google’s every move or constantly research the latest recruiting tactics; that’s what we’re here for. Between our members, partners and The BCSG team, you’ll never be left in the dark.

-We have fun. It can’t be all work all the time! It’s a balance and we can help you find that balance, too.

-Have you ever heard of “Blow your mind ROI”? That’s because we might’ve made up the phrase, but it’s our goal with everything we offer. Every single thing we do is backed by a 100% more-than-satisfaction guarantee. Pretty sure your investment broker can’t compete with that.

-Our events are impactful, the processes are proven, and the results are real. From tech training classes to intensive one-on-one leadership coaching, to our Titanium-exclusive Acceleration Days events, we’ve got you covered on every level. After you and/or your team members attend one of our events, you will only wish you had found us sooner.”

For more information on Kenny and The Blue Collar Success Group’s offerings and resources, visit: www.thebluecollarsuccessgroup.com

 

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Mike Agugliaro

Mentor to HVAC, Plumbing & Electrical Service Business Owners Who Want to Double Their Revenue & Profits

About You & About Your Company:

Mike J. Agugliaro, Author & Founder

hvac business coach

Mike Agugliaro is the Business Warrior and he’s creating a movement to change the lives and businesses of service business owners around the world.

Mike’s professional story starts when he and a fellow electrician founded a small electrical company in New Jersey. He had high hopes for his company but it struggled in the first several years even though Mike and his business partner worked longer and longer hours.

Nearly a decade into owning the business, Mike and Rob realized they couldn’t work any harder and yet their business wasn’t growing; they thought they’d have to shut the business down. Instead this moment became a turning point and they decided instead to learn what it would take to grow the business. They invested in themselves and actively sought out the very best experts, soaking up everything they could learn and applying it in their business.

The years that followed were dramatically different than the first decade: that small electrical company skyrocketed with multi-million dollar year-over-year growth, and grew to become one of the largest and best-known home service businesses in New Jersey, generating more than $30 million a year with a team of 200 people.

In 2017, Mike and his business partner chose to sell the company and put their full focus into serving the home services industry. Their success has been recognized by numerous experts; even Shark Tank billionaire Kevin O’Leary called them, “the Real Deal.”

Today, Mike and Rob lead CEO Warrior, the highest level coaching and training organization on the planet for home service businesses. Mike is an inspirational coach and mentor, sharing his $30 million dollar blueprint to help service business owners achieve massive wealth, freedom, and market domination.

Mike has been featured in MSNBC, Financial Times, MoneyShow, Success Magazine, Inc. Magazine, and more, including numerous industry magazines like Contractor Magazine and Plumber Magazine. He is a popular author with more than a dozen books written; he’s an engaging and sought-after speaker who has shared the stage with Jay Abraham, Brian Tracy, Mike Michalowicz, Brian Kurtz, and others; he’s the founder of HomeownersNewswire.com; and he’s the host of the CEO Warrior Podcast.

Mike lives in New Jersey with his wife and two children. When he’s not serving business owners or writing books, Mike can probably be found in his dojo practicing martial arts—a discipline he’s followed since childhood, which gives him the focus and tools to smash through barriers and relentlessly pursue mastery in all areas of life and business.

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