Featured Podcast Guest

A Special Thank You To All Of My Podcast Guest
Brian Scudamore
About You & About Your Company:

Serial entrepreneur and author Brian Scudamore has always taken the road less traveled. At just 19 years old, he pioneered the industry of professional junk removal with 1-800-GOT-JUNK?, turning a chore people avoid into an exceptional customer service experience. Then he scaled that success into three more home-service brands, WOW 1 DAY PAINTING, You Move Me, and Shack Shine under the O2E Brands banner. His first book, WTF?! (Willing to Fail): How Failure Can Be Your Key to Success is now available on Amazon.

Brian learned the ins and outs of business by running his own and believes that anyone with a fire in their gut and a vision for doing something incredible with their future can do the same.


His philosophy, WTF (Willing To Fail), stems from his belief in the power of dreaming big, taking risks, and learning from mistakes.

Through franchising, he’s giving thousands of aspiring entrepreneurs the chance to live their dreams of business ownership.

Facebook - @bscudamore
Instagram - @brianscudamore
Twitter - @brianscudamore

Other Brands Websites For Brian:

About O2E Brands

What is O2E Brands? It’s a new, surprising, and totally different collection of companies that take ordinary home services and make them exceptional; that’s why we’re “O2E”. We help entrepreneurial people realize their dream of business ownership, and we’re building the most innovative franchises on the market with 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, You Move Me, and Shack Shine.


Founder and CEO of O2E Brands Brian Scudamore did something big in 1989 when he started 1-800-GOT-JUNK?: he changed how the world views junk removal. He realized exceptional customer service combined with attracting the right people to own businesses within O2E Brands was the secret to success. Since then, he’s applied that magic formula to create multiple, globally admired home-service brands.

It all began in 1989, when Brian was stuck without a summer job and no way to pay his college tuition. He was waiting in line at a McDonald’s drive-thru when he saw a beat-up junk truck with “Mark’s Hauling” painted on the side. Something clicked, and he was inspired to spend his last $700 on a used pick-up truck and start his own junk removal service.

Over the next three summers, business took off. He invested in more trucks, hired student drivers, and set out to make his company a household name: 1-800-GOT-JUNK?, now known as the world’s largest junk removal service.

But he didn’t stop there. Brian saw that 1-800-GOT-JUNK?’s systems and processes could be applied to other home service industries. He was inspired to launch WOW 1 DAY PAINTING, You Move Me, and Shack Shine, taking painting, moving, and gutter cleaning from ordinary to exceptional — from O2E — and create an exceptional family of brands that have helped hundreds realize their own dream of business ownership.


Vision starts with a mission, and ours is to use scalable systems and tools to drive results, customer service, accountability and profitability within a franchise system that champions team culture.

We know that leadership is the key to growth — leadership as a brand, as a team, and by our actions and values: Passion, Integrity, Professionalism, Empathy (PIPE). By developing leaders and promoting growth, we hope to have 500 Franchise Partners with system-wide sales of $500 million by the end of 2025.


  • Customers - We know our customers are our most important assets, so we create loyalty for life with enthusiastic, professional service.
  • Entrepreneurial Spirit - We create environments that encourage and reward innovation, initiative, and passion.
  • Leadership - We continue to disrupt the home-services industry by setting new standards and expectations for customer service.
  • Teamwork - We create an environment that’s open, honest, and innovative. We work hard — and play hard — together, working towards our common goal of building something bigger, together.
  • Community - We recognize that as leaders, we have an important role in our community, so we strive to give back and promote community initiatives.
  • Profit - We know profits are essential to everyone’s success, and we maximize profits by increasing revenues and decreasing expenses. We ensure that people who contribute to the company’s profitability are rewarded.
Jaime DiDomenico
About You & About Your Company:

Born in Brooklyn, N.Y. and raised on Long Island, Jaime DiDomenico moved to Florida in 1981 looking for work after a not-so-successful stint at Hofstra University. He took a position as a warehouse clerk at Encore Service Systems (now called Service America) in Boca Raton.

“Encore serviced homes in South Florida,” he says. “That’s where I learned about parts and purchasing of HVACR, plumbing and appliance parts.”

A year later, DiDomenico had the opportunity to move from the warehouse to the accounting department where he began to thrive. First as a clerk, then as an accountant before becoming accounting manager in 1984. With supervisory responsibility over payables and receivables, DiDomenico acted as an assistant to Encore’s controller.

Though Hofstra may not have worked out for him, he gained real business experience in Florida — and gave college the old college try again. He earned both a bachelor’s degree in business management and a master’s degree in accounting from Nova Southeastern University. In 1992, he passed the CPA exam.

When the company was purchased in 1993 by Roto-Rooter, he seized on an opportunity to move into operations management as a branch manager in West Palm Beach.

“After a few years there, I was hand-picked to join a consolidator, BlueDot, as a vice president,” DiDomenico remembers. “That expanded my boundaries as I learned how to manage multiple locations in several states.”

It was the opportunity with BlueDot where DiDomenico first came across N&M. He purchased the company for BlueDot in 1998, then later purchased it again for himself and a couple of partners in 2004.

Although N&M had been around 41 years at the time, it was a small $2 million residential service and replacement company with about 16 employees.

Jaime DiDomenico

Title: President

Company: Cool Today

Website: cooltoday.com

Year Founded: 1963

Headquarters: Sarasota, Fla.

Work Performed: Residential & Light Commercial HVAC, Plumbing and Electrical

No. of Employees: 200

Annual Revenue: $31 million

Vendor-Partners:CarrierHoneywellMitsubishiNest and GreenFiber

Affiliations: Nexstar Network

Certifications: North American Technician Excellence (NATE)

It’s been at N&M — first rebranded as N&M Cool Today, and then as simply Cool Today — where DiDomenico has found his true passion: people.

“I love people. I especially love seeing people grow and succeed in their careers and personal lives,” he says. “We are a people business, and if you don’t love dealing with people, you will struggle to deliver a strong, binding mission that promotes teamwork and growth.”

Throughout his time as president of Cool Today, DiDomenico has continued to take risks like a true entrepreneur, while continuing to maintain long lasting relationships with customers, team members and the community.

The business has had it’s challenges over the years — poor timing of a new construction division in 2006, growing too fast for infrastructure and cash to catch up, changing direction faster than team members could adjust — but DiDomenico recognizes it’s all been a direct result of his goals.

“I am a trained professional in accounting and management, but I yearn to build things, grow things and create opportunities,” he says. “To do this on a larger scale, you have to step up, put your personal investments on the line, put an enormous amount of time and effort and risk everything financially and possibly your reputation.”

Cool Today joined Nexstar in 2010, focusing on great trade expansion, bringing customer relationships to the forefront and investing in training for its people — something that has helped Cool Today grow three times in the past seven years.

What started in a market area of about 700,000 has now expanded into an area of more then 3.5 million.

“I see us becoming well established in the entire Tampa Bay market,” DiDomenico says. “This includes our original home base of Sarasota, our new venture in Dunedin (Pinellas County) and our most recent acquisition of Alert Air Conditioning in Tampa, Fla.”

DiDomenico has created an atmosphere and culture that is poised to handle the technological challenges this industry faces. He firmly believes smart home technology will be ever present and widespread in 5 to 7 years — and large technology companies are trying to solve the complete-serve challenge to the homeowner.

“How we’re addressing this, or preparing for it, is to not resist change, but embrace it where possible,” he says. “We’re getting in the cage with the tiger to feed him, and hope he never mistakes the steak for the handler.”


Ara Mahdessian
About You & About Your Company:

ServiceTitan is the #1 software for managing a home services business. It is used by the world’s leading home service contractors, including Mr. Rooter®, Roto-Rooter®, Hiller®, Service Champions®, Gold Medal®, Goettl®, and 2,000 others. It incorporates industry best practices to help you streamline operations, improve sales, provide a better customer experience, lower costs, and manage your business more easily. ServiceTitan is powerful yet easy-to-use and combines scheduling, dispatch, invoicing, sales, marketing, reporting, accounting integration, and more in a mobile, cloud-based platform.

ServiceTitan is backed by Bessemer Venture Partners, ICONIQ Capital, Battery Ventures, Index Ventures, T-Rowe Price, Dragoneer, Mucker Capital, and I2BF Capital.

ServiceTitan was named in Forbes' Next Billion-Dollar Startups and Forbes' Top 100 Cloud Companies and is aggressively hiring bright, passionate, dedicated talent.

Ara and Vahe originally built ServiceTitan to help their fathers run a better contracting business. Today, the most successful home services companies run on ServiceTitan.

Letter from the Founders

Looking back on the last eight years, we are awed by the community that has grown up around ServiceTitan — the loyal customers, the rabid evangelists, the growing family of Titans working tirelessly to help us realize our original vision — to build a software platform to help home services contractors like our fathers run their businesses.

Our parents came to this country to build better lives for their families. Our fathers built residential contracting businesses and put down roots. They worked tirelessly to give us every opportunity they never had. They put us through college and pushed us out into the world to build on the foundations they laid.

We could think of no better way to repay that gift than to build a business to serve home services contractors.

We see something of our fathers in each contractor we meet — a drive to build a better business and a better life. ServiceTitan is on a mission to serve these men and women of the home services trades with the tools, training and support to build their businesses and achieve all their goals.

At ServiceTitan, we judge our success by one metric: the success of our customers. Customer success drives every feature we create, every advancement we bring to the industry, every best practice we champion through our software. And at ServiceTitan, customer success means nothing less than our customers changing their lives and achieving the extraordinary.

Ara & Vahe

Christian Devlin
About You & About Your Company:

Interviews with successful home service contractors. The mistakes they've made and the victories they've won. Advice from people that were where you are now and want to help. Join the Ethical Contractors Alliance

Josh Elizetxe
About You & About Your Company:

About Josh Elizetxe

Josh Elizetxe grew up in West Phoenix, graduated as the Valedictorian from Alhambra High School. At 20 years old, he graduated with Summa Cum Laude honors from the Barrett Honors College and W. P. Carey School of Business at Arizona State. While at ASU, Josh was very active in many organizations including the Hispanic Business Student Association and Business Ambassadors.

As a teenager, he created Foresold, an Internet advertising company. In addition to running an agency, managing dozens of team members and Fortune 500 projects, Josh and his team built several owned-and-operated Internet companies. Eventually selling the agency side of their business, Foresold now focuses on creating or acquiring Internet businesses.

Foresold is a private portfolio of profitable, multi-million dollar businesses.

Today, Josh is a highly sought-after advisor and successful entrepreneur. Even more important to Josh, he spends a majority of his year involved in giving back to the community and working with community leaders to invigorate the city, including advising on the board of the Phoenix Coding Academy.  Every month, tens of millions of people visit Foresold’s company owned web properties and Josh’s committed vision for the future of the Internet is leading the charge.

Learn more about his company below:

Josh Elizetxe – Bloomberg
Josh Elizetxe – Crunchbase

Joshua Elizetxe – Quora

Foresold is a private Internet portfolio company that develops and markets consumer brands. Each month, millions of Americans visit the websites owned and operated by the Foresold group. Foresold is known for running a fast-growing, award-winning Internet marketing agency, which it sold in early 2015. In addition to consumer brands, Foresold is invested in several successful advertising technology platforms.

Utilizing cutting-edge software and innovative online advertising, Foresold sells millions of dollars of products every year and is growing at record-pace. In addition to developing brands from scratch, Foresold actively invests and acquires websites that fit its portfolio.

Todd Bairstow
About You & About Your Company:

About Us

Founded in 2007 and headquartered in Waltham, Massachusetts, Keyword Connects is a pay-for-performance marketing firm that specializes in providing qualified, exclusive leads to its home improvement company clients.

Our in-house professionals work in teams, focused primarily in the areas of paid search, ad copy and landing page design, technology and client care.

We serve more than 400 clients nationwide and boast a lead to in-home appointment rate of more than 70% (the best in the business). Since our launch, we have delivered leads to our clients that have resulted in more than $2 billion in home improvement sales.

We are proud to be a member of the ever-growing EverCommerce family of companies which includes GuildQuality, improveit 360 and MarketSharp.

Peter Sena
About You & About Your Company:

Pete Sena is a design-led entrepreneur who possesses a rare combination of high creative IQ, technology expertise and business acumen. He has built a successful enterprise by mixing tried and true corporate strategies and philosophies with unconventional thinking, weaving together ideas from different disciplines to communicate with business partners on a human level. Pete is a proponent of the power of metaphor and can find inspiration from unlikely sources (even nature). Pete co-founded and currently leads the global innovation and design experience company, Digital Surgeons, on the principle of translating design thinking into action. He has authored dozens articles on number topics including digital disruption, data integration and recent cloud/CRM company mergers. Pete enjoys serving as a mentor and facilitator, with regular speaking engagements at INC 5000 companies, Ivy League Universities and Fortune 500 corporations.

@petesena (twitter), @digitalsurgeons (instagram), https://www.linkedin.com/in/petersena/

We Design Demand.

We work with ambitious brands and businesses who understand that investing in design, brand experience, and growth-centric digital marketing truly have the ability to grow and shape their organization – the ones who aren’t just willing to make a change, but are ready to start embracing the future.

I’m Pete Sena, founder and CEO of Digital Surgeons. We’re a global innovation and experience design company that accelerates business growth through experience design, creative marketing, and digital business model innovation.

Put simply; we design demand and engineer growth for brands through digital experiences.

A bit about me: I’m an entrepreneur in every sense. Equal parts scrappy, gritty, and antifragile. I’ve been told I have a sixth sense for predicting (and, in turn, preparing for) abrupt shifts in the digital climate, which I like to think makes me the Oracle from The Matrix, because you could also say I’m a nerd. In fact, before Lynda.com and high-speed internet, I taught myself to code by referencing programming books (by hand) in the corner of a Barnes and Noble, because that was the type of education I could afford.

Like I said, I’m scrappy.

I’ve been known to remix tried and true strategies with unconventional thinking, splicing together ideas from different worlds, cultures, and sectors to create a mashup that connects people on a human level. That’s how Digital Surgeons was created.

Together, we believe organizations who are willing to invest in curiosity and digital innovation, and are open to evolving their strategy, will stay relevant and drive more demand for their products and services. We exist to connect, create, disrupt and inspire, helping those organizations drive the engagement and results others envy. It’s why I wake up in the morning.

So, let’s talk about why you wake up in the morning. Let’s talk about how I can emcee a co-creation workshop for you where I’ll cut through the tunnel vision in order to surface unforseen threats. Let’s talk about how I might help you and your team discover the creative approaches necessary to future-proof your organization.

Let’s talk!

Damion Lupo
About You & About Your Company:


American Sensei. Yokido Founder. 5th Degree Black Belt.

Financial Mentor to Transformation Nation.

Best selling author in personal finance. Rewriting the rules and plan for retirement.


To Free 1 Million from Financial Bondage.

A new 1% in America. I believe you have a right to live free from the financial shackles of uncertainty and bondage that trap most of society by a system of corruption, cronyism and mass marketing lies by the financial institutions who get richer while their customer gets poorer. I believe it is time for honesty, empowered main street, and freedom from the system that feeds on the population. It's time to choose. It's time to be FREE.


I believe every human has a life of freedom and joy awaiting once it breaks free from the confusion and chaos of financial illiteracy. By studying and applying my teachings and by answering the questions I ask that tap the inner guru inside every man and woman, we have the chance to tap into the space where all answers lie.

To inspire and empower every willing soul towards financial freedom and abundance through lessons, insights gained from 20 years of martial arts study, trench warfare and financial training wealth creation.

My love for and belief in you, my student combined with your desire to transform will create the confidence you need to live, to be Free.


My work and philosophy is designed for the person ready to take action and to be accountable to a 10X vision. I believe in you and know you can create a rich life by DESIGN instead of a poor life by DEFAULT.

Are you ready to take responsibility for everything?

Wealth is a choice. My life is dedicated to guiding you to Financial Freedom - Financial Reinvention.

Your time is now. Are you ready?

Troy Trimmer

Registered Corporate Coach™ RCC™ | Certified Canfield Trainer in The Success Principles

About You & About Your Company:

As a performance coach and trainer, I work with businesses, professionals, and organizations to increase sales, improve performance, and generate higher profits through efficiency and empowered teams.

About Us

Contractor Consulting That Will Provide Results

For years, Certified Contractors Network (CCN) has proven to be the highest quality, most effective, contractor consulting available to both small and large contractors.

Contractor failure, or dissatisfaction with the performance of the business, is at an all time high. In addition, the highly fragmented construction industry is starting to consolidate. The combination of these two factors creates an opportunity for CCN, contractor members, and investors.

“The biggest failing of contractors is that they get so busy running their businesses that they don’t have the time to train themselves, their sub contractors, or employees. They often become prisoners of their business.”

If you are a contractor, you will find that CCN addresses both the training gap and industry consolidation.

Mission Statement:

To enhance the professionalism, performance and perception of the construction industry. We promote ethics, education, leadership and innovation, so that the construction industry and the community achieve mutual benefit. All members are held to a Code of Ethics and aim to deliver 100% client satisfaction.

The Mission of CCN is to make its independent contractor members more successful and profitable, while assisting them to provide better and more professional services and products for their customers.

This goal will be achieved by providing training, guidance, motivation and support, and CCN will serve as the catalyst for networking (sharing ideas between members) and arranging group purchase discounts when applicable.

Services are available to members and their employees.

CCN’s “Secondary Mission” is to provide an alternative to industry consolidation, whereby, the CCN members maintain their independence, but have the benefits of a national organization along with national name awareness.

Josh Downing
About You & About Your Company:

Our goal is to bring you one step closer to your dream home. Whether it is through a touch up in the kitchen, a new garage door, or a full home renovation, we are here to provide you with your every construction need. We strive for excellence in every project, and through this excellence, we have gained our customers’ trust and respect. With our foundation of integrity, we aim to work diligently and efficiently to get the job done in the best way possible. We hold communication and transparency in high regard, checking in with our customers frequently to make sure they are satisfied every step of the way. It is through these qualities that we turn your construction visions into realities.

After opening Direct Movement Group in 2014, the company saw rapid growth and today averages seven to 10 projects per month. Downing’s workforce is made up of a sort of hybrid between subcontractors and employees. He finds skilled tradespeople, helps them form their own companies, and then provides them with work. The arrangement allows the professionals to have the freedom of owning a business without concerns about getting hired since, “we’re always able to keep them busy,” Downing says. Direct Movement Group got its start on the online platform Thumbtack, and Downing was one of its first pros to bring in more than $1 million in revenue. He also gets a lot of business through HomeAdvisor.com.
Craig Cody

CPA, Tax Consultant & Tax Planning

About You & About Your Company:

I was born and raised on Long Island, NY. In between doing what average suburban kids do, I spent much of my childhood at the heels of my father who retired from the New York City Police Department after 33 years.

My interest in money and business led me to major in Economics at Cortland College. At 21, following in my father’s footsteps, I began my 17 year career with the New York City Police Department.

I retired as a Lieutenant in September 2000. I had an opportunity to pursue my interest in the financial industry and joined an international CPA firm. For many, my career change seems drastic and curious, “I can’t believe you used to be a cop!” and “How did you go from police officer to accountant?” have become almost synonymous among clients and colleagues in realizing my former profession. While I’m no longer chasing “perps” down the streets of New York City, I still maintain the same type of rush and dedication to saving clients thousands of dollars in tax and seeing the look of delight on their faces.

The way I run my practice is rooted in tax planning. Our philosophy is to find ways to legally reduce tax liabilities and keep more of what our clients earn in their own pockets. Each new client, corporate and personal, is given a tax analysis in which we review prior tax returns as well as current financials in order to identify missed opportunities and prior mistakes which resulted in unnecessary tax expenditures. From there, we implement a personalized plan to save the client thousands.

As a Certified Tax Coach™, I belong to a select group of practitioners throughout the country who undergo extensive training and continued education on various tax planning techniques and strategies in order to become, as well as remain, certified. With this organization I have co-authored an Amazon best seller, Secrets of a Tax Free Life.

In addition to tax planning, my practice offers traditional tax services as well as off site CFO services. With my dedicated and passionate team we are able to provide daily guidance and advice to business clients. Our efficiency is embedded in our team concept. Our clients include, but are not limited to, Medical Professionals, Clothing Sourcing Businesses and Commercial Electrical Companies.

Brigham Dickinson
About You & About Your Company:

Brigham Dickinson is president and founder of Power Selling Pros, a leading coaching and training firm dedicated to teaching call handling teams to wow more customers in the Residential HVAC Industry. In 2009, Power Selling Pros trained six call handlers – now they’re up to 450, from more than 130 companies around the globe. Power Selling Pros’ growth comes mostly through referrals, thanks to their proven call-handling certification process and their high level of customer satisfaction.

It was ten years ago now. I was managing the pay-per-click advertising for a Utah based plumbing, heating, and cooling company, and I thought things were going really well. That was until the owner fired me.

"These leads are no good" he said. I was confused! If the people that are calling in as a result of MY advertising have a plumbing, heating, or cooling issue, then how could they be "no good"???

"These people just want a ball park price... they want everything now, and that doesn't work for us" he went on.

The panic began to stir within me. I could NOT lose this account. I had already suffered through one failed business and lost everything, and there was NO WAY I would let that happen again. Generating more of the leads they didn't like wasn't the answer... neither was getting down on my knees and begging for him to keep me (though it was tempting).

My mind was taken back to a time a few years before when I worked for another service business in Chico, California. I wasn't just managing the advertising there, I also answered phones. While I was always looking for new and creative ways to acquire new customers, my boss at that company had a fascination with customer service. He would make me practice phone calls with him, which felt awkward at first to me. He would even call in pretending to be a customer just to see how I would treat him!

That's when it HIT me like a ton of bricks. I knew how to help this owner who was about to fire me, and I was prepared to offer my solution.

I would coach his CSRs - free of charge!

I used my experience from California answering phones to help his CSRs book the calls that were coming in. I needed to show him that these leads were good, and that with a little help and training his call handling team could turn them into booked appointments.

After a few coaching sessions, they started booking these calls. 10 years later, we help businesses all over the world.

Join us: https://ru146-9863e8.pages.infusionsoft.net

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