Featured Podcast Guest

A Special Thank You To All Of My Podcast Guest
Tonya Eberhart
About You & About Your Company:

onya Eberhart is a speaker, author & Branding Agent to Business Stars. She is also the founder of BrandFace®, LLC and author of four books in the series. She grew up in Dawsonville, a small North Georgia town best known for making moonshine and launching the racing industry we know today as NASCAR. After she graduated from high school, her wild ambitions landed her a theatre scholarship at a local community college, followed by a move to Tallahassee, Florida to attend the renowned theatre program at Florida State University. But she was soon to discover that she was out of place in the quirky, eccentric world of theatre. So she used her acting skills for a more suitable purpose—vacuum cleaner sales. While selling vacuums door to door to pay for her education, she happened upon the home of a radio station engineer who recommended her for a sales position, which began an eighteen year journey in radio.

During this time, Tonya observed business owners who were featured in their own advertising and positioned as local celebrities in the market. She was intrigued by this, and determined to help others achieve that same success. She hand-picked clients whom she felt she could turn into the next radio star, and dragged them into the studio to record their commercials. Several years and radio stations later, she continued to learn and use personal branding skills to bring her clients integrated marketing solutions across multiple platforms. In 2005, she earned the prestigious award of Convergence Salesperson of the Year among over 100 sale reps, and while only working part time.

In 2007, she co-founded Remerge (Marketing Services Group) to consult business owners and traditional media companies on integrated marketing practices. To supplement this effort, Tonya authored an online training platform for media sales professionals called Reboot Campus, where over 750 media sales reps received training and certification for Digital Integration Fundamentals.

Today, Tonya is the founder of BrandFace®, LLC, the home of her new book series, speaking series and marketing program for business owners & entrepreneurs, real estate professionals and home improvement professionals. It combines personal branding with integrated marketing and is designed to produce business stars. There are currently four books available in the series: BrandFace® (for Business Owners), BrandFace® for Real Estate Professionals (with co-author Michael Carr, America’s Top Selling Real Estate Auctioneer), BrandFace® for Home Improvement Professionals, (with co-author Ron Greenbaum, The Basement Doctor) and BrandFace® for Entrepreneurs (also co-written with Michael Carr).

In addition to BrandFace®, Tonya also co-authored a book with her daughter, Kati, in 2012. Kati’s Journey: One Teen’s Journey to Japan (see it on Amazon) chronicles Kati’s first trip to Japan and shares her love of Asian culture, as well as the dynamic between mother and daughter on that journey. The book includes 45 QR codes, which link to short videos of the trip, and is promoted as the first interactive book written by a U.S. teen.

Tonya is known for her clever marketing tactics, instinctual creativity and rabid desire to outfox your competition. She can tell you what to do…and make you like it. She has an impressive track record of launching unforgettable personal brands across multiple platforms in order to position her clients as an authority. She’s steadfast in her desire to work with those who are truly committed to what it takes to be the face of their brand and the star in their industry.

BrandFace® is a book series, speaking series and personal branding program for business owners & entrepereneurs who want to STAND OUT from their competition and attract their ideal customers so they can become a recognized and sought after business authority.

Tonya Eberhart is the founder, and first came to understand the power of personal branding while selling vacuum cleaners door to door to pay her way through college. She then entered the media world, and helped many clients achieve success through personal branding (becoming the face of their business).

In 2013, she founded BrandFace, and began working with Michael Carr, America's Top Selling Real Estate Auctioneer. Her exclusive branding concepts worked so well for Michael's real estate brokerage that his revenue quadrupled in the first year of putting the BrandFace principles to work.

As a result, Tonya & Michael co-authored two #1 International Bestsellers, "BrandFace for Real Estate Professionals" and "BrandFace for Entrepreneurs", and Michael is now a partner in the company. Their mantra is, "People don't do business with a logo. They do business with a person."

I am the Branding Agent to Business Stars and founder of BrandFace®, LLC. My mantra is, "People don't do business with a logo. They do business with a person."

BrandFace® is a book series, professional speaking series and personal branding workshop designed to help entrepreneurs, business owners & real estate professionals discover (and get recognized for) what makes them different and meaningful to their ideal customer…so they can claim the #1 spot in their market."

The first 18 years of my career were in the radio industry, where I originally became intrigued with personal branding.

In 2007, I left the radio industry to co-found an integrated marketing company focused on helping media outlets make money by combining their traditional media tools with digital tools to help their clients solve a business challenge.

In 2010, I authored an exclusive online training program for media sales professionals called Reboot Campus, where over 750 students achieved certification in Digital Integration Fundamentals.

Finally, in 2014, I decided to return my FOCUS to the area I am most passionate about--personal branding. Since that time, I've published 4 books:

* BrandFace® (the original book for Business Owners & Leaders)
* BrandFace® for Real Estate Professionals (with co-author Michael Carr, America's Top Selling
Real Estate Auctioneer)
* BrandFace® for Home Improvement Professionals (with co-author Ron Greenbaum, The
Basement Doctor)
* BrandFace® for Entrepreneurs (again with co-author & real estate entrepreneur, Michael Carr)

I also developed a speaking series and 12-week personal branding workshop based on my exclusive BrandFace® concepts, designed to create, develop and display a powerful and unforgettable brand that makes my clients recognizable & unforgettable...and takes them to the top of their market & niche.

Learn more at BrandFaceStar.com (Business Owners, Leaders & Entrepreneurs) or BrandFaceRealEstate.com (Real Estate Professionals)

Matt Jones
About You & About Your Company:


"You're green and growing, or ripe and rotting"

Formerly a plumber, Matt noticed that a lot of the other agencies and digital companies out there weren’t taking care of ‘trade based businesses’ the right way (or at all).

Are you a tradesperson, looking for an edge in a competitive market?
Are you looking to grow your business to the next level, expand your market presence, or dominate your industry?

Did you know that two thirds of Australians will research you online before they call you? So if you're driving along in your work truck and someone sees your logo, they're more likely to 'google you', before they call you.

Now more than ever, as a tradie it's paramount that you have a strong, professional online representation. If you don't, you're a click away from someone that does.

For years and years I always dreamed of being in a situation where I am able to give back to the industry that has given me so much.
Starting Tradie Web Guys certainly has done that, however The Site Shed is set to make tracks in the industry.

Both these companies are designed to deliver great products while educating and assisting my fellow tradies and contractors on not only the ever advancing online world, but also business in general.

I am passionate about being able to add value to the trades, so tune into the podcast and if you like what you hear, PLEASE LEAVE US A REVIEW!

You can reach me at either:
Tradie Web Guys - www.TradieWebGuys.com.au
The Site Shed - www.TheSiteShed.com
Rock and Roll!

Meet Matt Jones from The Site Shed.

Formerly a plumber, Matt noticed that a lot of the other agencies and digital companies out there weren’t taking care of ‘trade based businesses’ the right way (or at all).

This led him to start his own Digital Agency, Tradie Web Guys, which provides digital solutions such as websites and marketing strategies specifically for trade based businesses.

His love for educating and teaching resulted in the development of The Site Shed. The Site Shed is a dedicated podcast and training resource for trade based business owners across the globe.

It started as a way to provide relevant, helpful information to the industry and has now grown into Australia’s number one podcast and one of the world’s leading education platforms for tradies and contractors.

The SIte Shed also runs business workshops in amazing ski and surf locations, including New Zealand and Japan which you can see more about at www.thesiteshed.com/events.

Matt regularly presents at workshops and industry events both locally and abroad and is a sought after guest on podcasts of all types.

Living on Sydney's Northern Beaches with his wife Amanda, when he's not working you'll either find him surfing, skiing, or training.

TradiematePRO BIO

Over the years of running Australia’s leading business podcast for Tradies, The Site Shed, I have come across a lot of programs and ‘specialists’ that claim to have all of the answers.

Many of these individuals and companies are brilliant and offer an amazing resource, however many don’t.

The reason that I endource tradiematepro and the reason that I am proud to be affiliated with them is because unlike many of the programs that I have seen, this one is unique.

The content behind tradiematepro comes from a collective group of experts that all specialise in their own area of business. It’s not one person, trying to be everything to everyone. That is revolutionary.

It’s like having a collective team of experts at your disposal. To guide you on your journey.

I can’t think of a better resource for tradies and contractors alike. It’s the biggest shake up the trades has seen.

Matt Jones

TMP Digital and Web Expert

Director - Tradie Web Guys

Director The Site Shed

Tradie Web Guys

The Site Shed

Matt Jones

Shaina Weisinger
About You & About Your Company:

Shaina Weisinger is the founder and CEO of Repurpose House, which turns your content into unlimited videos and images. Marketers submit clips of content to be repurposed by 5pm PST, and have 7 designed assets done and delivered by 8am PST the next day! Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Shaina loves to laugh loudly, be obnoxiously competitive on the volleyball court, treat her dogs as her kin, and recover from tripping on or running into almost everything within a five-foot radius.


Richard Behney
About You & About Your Company:
For nearly 30 years, Richard has been involved in and around the plumbing industry.  He started his plumbing company from his kitchen table and grew it into a successful, recognized brand.  He sold his company in 2017 and created Million Dollar Plumber where he is passionately committed to helping plumbing professionals around the world achieve success and realize their dreams.


Before Richard had a pipe wrench in his hand he could usually be seen with a guitar in his hands. He started playing and writing music at the age of five; copying the styles of his favorite artists Glen Campbell, James Taylor, and John Denver. Discovering a love for entertainment and developing his musical talent, Richard was “drafted” right out of high school to tour the U.S. and Canada with a world famous choral group and orchestra; playing 10,000 seat concert halls that include Carnegie Hall, and even playing the Tonight Show with Johnny Carson.
Richard eventually followed his music dream to Nashville, Tennessee where he would plumb during the day and play honky-tonks into the night. Richard says he owes plumbing for his country music opportunities because he was able to slip a demo tape through the wife of a major record label president after she drove him to the hospital after slicing his hand while cutting Italian marble to set their new master bath toilet.


Richard admits that he never had aspirations to be a plumber; let alone a Master Plumber and to go on to start and grow a very successful plumbing business. But, “fresh of the boat” after a stint in U.S Navy as an air traffic controller, Richard was taken “under the wing” of the man who owned a very successful plumbing company in his hometown of Dayton, Ohio who Richard affectionately calls “Mr. P”. It was there that Richard credits learning the “toilet nuts and bolts” of the plumbing business.
Like many plumbing professionals, Richard felt the desire to strike out on his own and start his own plumbing company. He started his plumbing company with a few hand tools, an old truck, and a hunger to succeed. He fondly recalls how he would perform whatever plumbing jobs he could scrounge during the day while throwing boxes for UPS at night for medical insurance to cover his young family. Through hard work and determination, Richard eventually grew his solo, kitchen-table operation into a multi-truck, multi-seven figure plumbing brand serving central Indiana. Richard sold his plumbing company in early 2017.


Million Dollar Plumber is born out of Richard’s commitment to excellence in the plumbing industry and a passion to help other plumbing professionals around the world to achieve the success they desire.
There is nothing like Million Dollar Plumber available to plumbing professionals on the planet!
Whether just starting out or a seasoned veteran, Richard’s Million Dollar Plumber suite of “nuggets of gold” will shortcut years of trial and error, wasted time and money and can save you from failure. Richard has taken first-class consulting only available to “big” plumbing companies and made it very affordable and available now to any plumbing professional with a truck, dream, and desire to succeed.




Richard is a family man, married to the love of his life, Laura.  Together they have three children and live in the Indianapolis, Indiana area.
Randal DeHart
About You & About Your Company:

Company Profile

Fast Easy Accounting is your one-stop solution for your outsourced Contractor Bookkeeping and Accounting needs. We are the leading expert in Xero and QuickBooks For Contractors for small construction companies across the USA. Our services include (but is not limited to) Payroll, Sales Tax, and Job Costing Reports, QuickBooks Set Up and Clean Up, Xero Set Up, Consultation, and Training. Our online store is dedicated to contractors who want to do Construction Accounting or perhaps have a bookkeeper but needs a little help in getting QuickBooks done.


About Randal DeHart, PMP, QPA

Randal is the co-founder of Business Consulting and Accounting (Fast Easy Accounting) in Lynnwood, Washington. He was raised in a construction family in Seattle. His step-father was a Landscape Contractor and was his inspiration for going into construction and later becoming “The Contractors’ Accountant”. He co-founded Business Consulting and Fast Easy Accounting together with his wife, Sharie. Randal is experienced as a Contractor, Project Management Professional, Construction Accountant, Intuit ProAdvisor, QuickBooks For Contractors Expert and Xero Accounting Specialist. This combination of experience and skill sets provides a unique perspective which allows him to see the world through the eyes of a Contractor, Project Manager, Accountant, and Construction Accountant. This quadruple understanding is what sets him apart from other Intuit ProAdvisors and Xero Accountants to the benefit of all of the construction contractors he serves. With over 30 years of experience in the construction industry, Randal has a deep understanding of what contractors deal with on a daily basis and it is his current calling to be a credible source for contractors to operate and grow their businesses more profitably.


If you are a contractor, you deserve to wealthy because you bring value to other people’s lives. – Randal DeHart

Mike Davis
About You & About Your Company:

Mike was named Valpak CEO in May 2017, bringing more than 20 years of executive leadership experience of growing companies in the media industry. He has held senior management positions in sales and marketing, sales operations, new product development, and new media marketing campaigns. Most recently, Mike was CEO of Rhapsody International/Napster, a music streaming company. He has also worked for other media and entertainment companies such as Cinram Group, Universal Music Group and Alliance Entertainment. Alliance is owned by Platinum Equity, the Los Angeles-based private equity firm that purchased Valpak in early 2017. In addition, Mike has worked for TPG Growth, a capital market company, and The Gores Group, a global private equity firm.


Valpak Direct Mail & Digital Marketing Solutions

For more than 50 years, Valpak has been the leader in local advertising across North America, helping people save, businesses grow and neighborhoods thrive through a network of local franchises in the U.S. and Canada.

Today, we’re a full-service marketing agency, providing industry-leading direct mail solutionsdigital marketing and the ability to follow every campaign with key performance indicators to prove ROI. From The Blue Envelope® to website design, Valpak supports local businesses with a full suite of innovative marketing services.

We mail close to 40 million homes and host approximately 11 million daily unique visitors online, 51% from mobile platforms.

The best thing about Valpak? We’re right here, in your local community. With nearly 150 franchise locations, you’ll benefit from a personal Valpak ally to guide your marketing decisions and help your business prosper.

Paul Akers
About You & About Your Company:

Paul Akers is the founder and president of FastCap, a product development company specializing in woodworking tools and hardware for the professional builder. FastCap was started in Paul’s garage in 1997 when he simply “fixed what bugged him” and developed his first product: the Fastcap Cover Cap. From humble beginnings, and no MBA, FastCap has thousands of distributors worldwide in over 40 countries. Paul’s intense curiosity on how things could be improved paved the way for him to become a prolific innovator and today he holds many US and International patents. FastCap
launches approximately 20-30 innovative products per year and has won business of the year in 1999 and 2010. In June 2011 Paul won Seattle Business Magazine’s prestigious Business Executive of the Year award. He wrote his first book, 2 Second Lean, about creating a fun, Lean culture, that, is now available in 14 languages. In 2015, he wrote his 2nd book, Lean Health, in 2016, he wrote Lean Travel and in 2019, he wrote Lean Life. In 2016, Paul’s book, 2 Second Lean, was recognized by the
Shingo Institute and won the Research and Professional Publication Award. Paul learned to embrace adventure and pursue excellence by his father when he earned the rank of Eagle Scout at the young age of 14. At the age of 15, Paul built a guitar in high school woodshop and earned the attention of Bob Taylor, founder of Taylor Guitars. Bob put Paul to work the day he graduated from
high school and mentored him, making a lasting impression as Paul watched Bob – a true American innovator – changed the guitar industry right in front
of Paul’s eyes. In 2017, Paul was honored to document Bob Taylor on his World Forestry Tour where a small team journeyed around the world to increase awareness of sustainable forestry practices. He graduated from Biola University in 1983 with honors, obtaining a degree in Education. Paul worked in Pasadena, restoring some of the most prestigious historical homes and became part
of an exclusive group of craftsmen that built the home for the editor of Architectural Digest. Paul taught Industrial Arts at Mark Keppel High School where his innovative thinking led to the development of a program that focused on teaching kids to build furniture, rather than the standard high school projects like key racks and cutting boards. He catapulted into the business world when his knack for problem solving led to an invention and
eventually to his own manufacturing business. Through a series of twists and turns he discovered Lean and the Toyota Production System (TPS) which was instrumental in propelling FastCap as an example of Lean manufacturing and culture, followed by thousands of companies around the world. In 2010, Paul ran for the US Senate in Washington State on a Lean platform of transforming government by empowering people. After the election, Paul has continued to work with various
government agencies teaching Lean thinking and helping them create a Lean culture in government organizations throughout the country. In 2013, Paul was invited to do a TEDx talk on innovation. In 2017, Paul was selected as #3 Individual Thought Leaders & Influencers in The Global State of Operational Excellence, Critical Challenges & Future Trends. Paul is an avid outdoors man that surfs, runs, swims, bikes, and has summited many 14,000 foot mountains, including Mt. Kilimanjaro, and trekking to Everest Base Camp. Paul is passionate about health and completed 2 ironman (Lake Placid, NY and Vichy, France). Paul is an instrument rated pilot with over 2,000 hours of flight time, which includes 3 North Atlantic crossings in a single engine plane. Paul is an energetic speaker whose core passion is helping people discover their full potential and showing others how to implement Lean in their business and personal life. Paul’s passion for
Lean has taken him around the world to over 102 countries to work and speak with such notable organizations as the Israeli Defense Forces, Mercedes Benz, Amazon, the US Navy, Turner Construction, and many universities. From Kazakhstan to Iceland, Tasmania to Japan, Germany, Israel, Africa and Slovakia, you never know where Paul is ... but for sure he is teaching Lean
concepts with passion and excitement. Paul is also passionate about Japan and teaching people the philosophy of this amazing country (Japan Study Mission). He has trained over 25 teams in Japan at
Toyota and their suppliers. Paul has thousands of followers on his weekly podcast, “The American Innovator” where he teaches about the power of
innovation and Lean thinking. He shares his insights and
observations as he interviews fascinating people along with documenting his travels and adventures around the world with staggering photography and videography.
Paul has been married to his wife Leanne since 1983 and they have 2 grown children, Andréa and Kolbe, who work with him at FastCap. It is truly a family run business!

Nathan Hirsch


About You & About Your Company:

FreeeUp's founders, Nathan Hirsch and Connor Gillivan, started FreeeUp out of frustration hiring freelancers from other marketplaces.

They spent years hiring hundreds of freelancers while running their first eCommerce business and found themselves spending hours every day recruiting and interviewing instead of focusing on growth.

They faced turnover, disappearing freelancers, and poor communication. They decided that they wanted to create a BETTER solution to hiring freelancers online.

In 2015, the duo founded the FreeeUp Marketplace with the goal of pre-vetting all freelancers and providing a hands-on experience for business owners.

2015: Frustration With Other Hiring Marketplaces

Nathan and Connor built their first eCommerce business to sell over $25 million online, but they continued to run into turnover and lack of time for growing the business.

They used all of the top hiring marketplaces available to recruit, interview, and hire freelance talent, but it was never a fully optimized experience. They longed for a marketplace where the freelancers were already vetted and they knew they could find someone reliable quickly.

2015: The Ah-Ha Moment

In mid 2015, Nathan and Connor had an ah-ha moment where they decided that they wanted to build a better marketplace for business owners. They decided to start building a marketplace that they had always wished they had for themselves.

Their new marketplace would (1) pre-vet all freelancers and only allow the top 1% into the network (2) offer a hands-on experience for clients (3) eliminate freelancer profiles (4) make the matching process between the client and freelancer FAST.

2016: Conquering the Amazon Landscape

With an expertise in selling on Amazon.com, Nathan and Connor spent the first year gaining popularity within the Amazon seller community.

They recruited top Amazon freelancers from all over the world, pre-vetted to find the best, then made them available to hundreds of Amazon sellers looking for freelance help to grow their businesses.

In FreeeUp's first year of operations, it became the TOP marketplace for hiring Amazon freelancers online. The company continues to uphold that reputation within the Amazon seller community.

2016: Expanding Into Everything Ecommerce

After seeing rapid growth within the Amazon seller community, Nathan and Connor expanded the companies services to all eCommerce companies.

In mid 2016, FreeeUp started adding eCommerce experts and freelancers to the marketplace further catering to all eCommerce companies selling anywhere online (Shopify, WooCommerce, BigCommerce, Walmart, Jet, Rakuten, eBay, etc.)


2017: Adding Digital Marketers and Web Developers

With the FreeeUp community buzzing, Nathan and Connor started adding digital marketers and web developers/designers to the marketplace out of demand from clients.

2017 brought rapid growth for the marketplace taking total freelancers on the network up to 800+ and clients hiring through the marketplace to over 5,000.

2018: Offering Everything to Everyone

As Nathan and Connor started 2018, they created a goal to become a household name for businesses and entrepreneurs offering a BETTER solution to hiring freelancers online.

Today, the FreeeUp Marketplace offers over 85 different skill sets across a variety of disciplines for $5 to $75 per hour. Businesses from any industry can utilize FreeeUp for skill sets that they need to hire for their business. And the hands-on experience continues to hold up from the early days of the business.

Kevin Wilson
About You & About Your Company:

About Buzz Franchise Brands

Buzz Franchise Brands is a multi-brand franchising company that builds companies that get people talking. The company is made up of a team energized by developing small businesses into thriving franchise companies with a focus on providing exceptional customer service.

The company began 2012 with mosquito control company Mosquito Joe in 2012. The founders of the local mosquito control business, operating since 2010 in the Hampton Roads area, approached Kevin Wilson looking for advice on expanding their business. The more Kevin learned about Mosquito Joe, the more he felt that franchising was a great opportunity for them. In fact, he was so convinced of the potential of the business that he left his current position in private equity to take charge of Mosquito Joe’s future.  Kevin took over the operation and hired a corporate team to franchise Mosquito Joe. Over the course of the next 6 years Mosquito Joe grew to almost 300 locations operating in 34 states across the country (plus the District of Columbia) before the brand was sold to Neighborly of Waco, Texas (formerly the Dwyer Group) in August 2018.

Along the way, Buzz Franchise Brands incubated two additional brands. The first, a pool cleaning and maintenance business called Pool Scouts, launched in early 2016. Pool Scouts currently operates across nine states and has found success in providing a high quality, professional service amidst an industry where messy pick up trucks and unreliable workers are the norm. In mid-2017, Buzz Franchise Brands introduced Home Clean Heroes residential cleaning business to their home market of Hampton Roads, VA. After operating locally for just over a year, the brand began franchising in late 2018 with plans to become the new standard in the house cleaning industry.


Learn more about our brands at the following links or find us on Facebook!

https://buzzfranchisebrands.com - @BuzzFranchiseBrands on Facebook

https://www.poolscouts.com - @PoolScouts on Facebook

https://www.homecleanheroes.com - @HomeCleanHeroes on Facebook

About Kevin Wilson

Kevin Wilson has served CEO and President of Buzz Franchise Brands since July 2012.  Prior to this, Kevin was a Senior Managing Director with Envest Ventures where he oversaw $160M across three funds that made 28 investments, four of which were franchisors.  Before joining Envest, Kevin was a Senior Managing Director of Discovery Americas, a private equity fund based in Mexico City, Mexico. Utilizing his experience in the airline industry, he developed a business plan and co-founded Volaris, (NYSE: VLRS) an ultra low cost airline. His career includes being CEO of South African Airways Technical, the independently owned maintenance operation of South African Airways, based in Johannesburg, South Africa; the CEO and Founder of Benny’s Bagels, a franchisor of retail bagel stores based in Dallas, Texas.  Kevin began his business career working for Bain and Company as a consultant in Toronto, Canada and Dallas, Texas.

Kevin obtained his business degree from the Ivey Business School at the University of Western Ontario, Canada.  Kevin enjoy spending his free time with his wife and children, supporting their many sports endeavors, as well as relaxing with a nice bottle of wine.

Steve Gadsby
About You & About Your Company:

About Furnace USA

FurnaceUSA was born with a simple premise – providing amazing value to consumers looking for heating and cooling (HVAC) equipment installed in their home. We seek to simplify the HVAC buying process while offering far more payment options at highly competitive prices. We are America’s On-Demand Heating and Cooling Company.

The residential retrofit HVAC & Hot Water retrofit market in the US is inefficient and hasn’t changed much in over half a century. Consumers are not being served well by this model and ultimately way overpaying for residential HVAC equipment to be installed.A few of the inefficiencies are listed below:

  1. A person physically driving to someone’s home to present or collect info that could be done online
  2. Supplier markups & manufacturer’s representative markups
  3. Small, inefficiently run HVAC companies with high overhead which ultimately results in high install prices. Some overhead which causes this is vehicle expenses, markups, administration, rent, commissions, management, waste etc
  4. Retaining high quality field staff is getting more difficult which drives labour costs up. More and more lead installers are breaking away into their own one-person companies which is creating even more fragmentation & competition (80,000+ HVAC companies in US)

The solution and where FurnaceUSA comes in…
There is a massive shift in the economy happening right now towards ‘On-demand’ services. Examples of this shift are companies like Uber (Transportation), GrubHub (Food Delivery), Shyp (Shipping Services), Handy (Cleaning & Handyman services) to name a few of the hundreds of on demand companies. The unifying thread across these on-demand companies is the customer dictating what they want, when they want with the supply side of the equation being filled with an on-demand workforce.

FurnaceUSA comes with dozens of years of experience in the conventional HVAC market – our entire goal is to deliver better value, lower cost and better products to your door and have them installed by the best installers.

By bypassing the markup and overhead created by owning & maintaining trucks, physical locations, inventory and excessively high labour costs we can out-compete competitors in a given market. Our commitment does not end there, we also seek to provide the best customer service experience of any heating and cooling company. Our customer service guarantee is very simple – we are not happy until you are. If any of are work fails to meet your satisfaction and we are unable to resolve it to your satisfaction, WE WILL PAY ANOTHER CONTRACTOR to fix the work. We are not aware of any HVAC company that offers this level of customer satisfaction guarantee!

Liam Martin
About You & About Your Company:

Liam Martin Bio:

Liam is the co-founder and CMO of TimeDoctor.com and  Staff.com, which are tools that help manage remote employees productivity. Liam is also the co-organizer of Running Remote Conference which is the largest conference on remote work that’s held each year in June.

Time Doctor measures remote employee productivity and staff.com acts as a two-sided marketplace for hiring remote workers. Both organisations are entirely remote with 100 employees spread between 26 countries worldwide.

Liam started Time Doctor back in 2012 when very few companies were making the move to go for a fully remote organisation. Liam had a perfectly good reason - the weather in Canada in winter time, which he really wanted to escape from. To make remote work, Liam has had to put in a lot of processes in place and has had to accept the reality that VC investors would not agree to fund him with such a spread organisation. Liam and his business partner - Rob Rawson, have bootstrapped the company, which is currently at $5 million in ARR.

Liam has been working in the remote work space for over 8 years with Time Doctor and Staff.com and ran a previous company which connected university students with remote tutors. His experience in remote work spans over 15 years and over 1 million remote workers have personally used one of his products over that tenure.

Liam is an avid proponent of remote work and has been published in Forbes, Inc, Mashable, TechCrunch, Fast Company, Wired, The Wall Street Journal, The Next Web, The Huffington Post, Venturebeat and many other publications specifically targeting the expansion of remote work. The mission statement that feeds all the products and services that Liam is involved with stem from empowering workers to work wherever they want, whenever they want.

Liam has an undergraduate and graduate degree in Sociology from McGill University. He lives in Canada but travels 3-6 months out of the year due to his ability to work wherever and whenever he likes. He chooses a new place to travel a few times a year but usually spends time in Austin, Las Vegas and Ubud each year and loves to encourage others to work remotely on his travels.

For more information on Liam you can visit his instagram to follow his travels @liamremote or you can check out the projects he’s working on at Timedoctor.com, Staff.com and RunningRemote.com

His goal is for everyone, regardless of their location, background, gender, race or any other factor, to have equal access to the best jobs in the world. Remote work will also help impact climate change due to the decrease in transportation and the climate damage that ensues.

Liam’s Principles - Leave the world better than you found it. Empower people for equal access to labor regardless of background.

Surround yourself with successful people and you’ll be successful, if for nothing else to just see that success is possible. Just because you didn’t succeed at something doesn’t mean you failed. Try to make failure as cheap and as quick as possible so you can find success much faster.


Joshua Latimer
About You & About Your Company:
Joshua officially began his entrepreneurial dream at the age of 25. He left his “safe and
secure” job as a banker for JP Morgan Chase to start a cleaning business while his wife
was pregnant with their first child. He knew he wanted to build a profitable local
business while creating freedom for his family.
Joshua is passionate about systems, automation and small business growth because it
can change your life and your local community. Because of his ability to automate and
systemize businesses, he was able to work less than 5 hours a week the last 2 years
that he owned that business. Joshua’s expertise enabled him to grow his cleaning
business to over $150,000 per month in sales before selling to a national buyer.
After selling his cleaning business he moved his family to Costa Rica for a year and a
half. While in Costa Rica he launched a popular podcast for local businesses that now
has over 500,000 downloads. He also started and grew a software company to
$2,000,000 a year in revenue.
Joshua is filled with inspiration and motivation that has empowered him to personally do
over 1,000 coaching calls with small businesses all over the world during the last 5
years. He now lives in Michigan with his wife Ashlee and their 5 children.
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