Featured Podcast Guest
Ben started in 1998 as an MLM distributor. He didn't know what he was doing then, and he claims to have really sucked at it. He even managed to gain a lot of debt buying leads, investing in programs, and purchasing products that he never did anything with.
He ended up having to live in his office after gaining so much debt being in a market that he had no business being in.
One day, he was passing out cassette tapes to local businesses when he stumbled into direct marketing. It was what he was doing, and he found that it was something he was really good at.
While he was already doing direct response copywriting, he hated being an employee. He knew what he wanted to do, but did not like having to answer to someone else. He even dispised having someone else tell him how to do something he was a natural at.
The challenge became how do you build your own little side business that has growth potential and still live comfortably?
Finally, in 2011, he had a breakthrough. Email Marketing.
Now he can sell his own print and use email He is even at the point now that he doesn't really need to do client work, but instead teach email marketing and email copywriting to others.
Allan is an accomplished entrepreneur, speaker, marketing expert and podcast host. He is the Founder and Managing Director of both Omega Home Services and Service Professionals Australia, whilst partnering with Peter Cox to form the online leadership training program Leading4Growth.
Omega Services is Sydney's leading Plumbing, Electrical & Air Conditioning company, offering customers the best solutions. Since 2004 Omega has developed from a team of seven doing plumbing maintenance to a new focus in home services taking the business to 80 staff in 2016. Allan provides a wealth development program for the team. Regular ongoing training is done to ensure all team’s skills and leadership development is continual.
With a desire to learn and grow Allan also founded Service Professionals Australia, a service industry training company. Allan works hard to improve the service industry through efforts as a nationally recognised business consultant, speaker and sales trainer. Allan’s expertise lies with helping business owners identify the most profitable area of the business to focus along with correctly pricing their services, this along with empowerment & leadership strategies.
Leading4Growth is an online leadership platform that provides an ongoing training on becoming a great leader, not only in business but in life.
Allan’s public speaking career has taken off in the USA where he is invited to speak on topics such as marketing, sales training & operational procedures to maximise company profits. 2015 alone saw Allan speak in six events across the USA & Australia.
Allan’s natural, entertaining style, practical advice and wealth of real world enterprise provides attendee’s with a bang-for-your-buck experience.
SERVICE PROFESSIONALS AUSTRALIA
Allan Ferguson starting with a single truck business, Omega Plumbing was a small building & renovation company
Allan worked hard to grow his business, eventually turning over $50k a month. This included a raft of staff, trucks & hundreds of happy customers
Despite completing a large volume of business, Allan lost everything including the family home. He had hit rock bottom
Omega Plumbing transitioned from an hour rate to flat rate pricing company, due to no local support he implement the model from USA
Flat Rate Pricing proved successful as customers showed a preference for this business model in Australia
Wanting to help others in the industry he started Service Professionals Australia
Service Professionals Australia has a wealth of knowledge from diverse backgrounds that include business growth, management, leadership & marketing. We have helped Australia’s most successful trade services companies dominate their market
OMEGA HOME SERVICES
When you want great service for your plumbing, drains and hot water in Sydney, you'll be delighted with the Omega Plumbing commitment to provide you with the friendliest and most professional plumbing experience in NSW. No other plumbing company goes as far as Omega to put a smile on our customers' faces. Read more about your guarantees below, or read from our other happy customers on this page here.
"People don't do business with a logo. They do business with a person." Share your story, and people will connect with you beyond the usual business chatter. They'll feel like they already know you, and that can build your business beyond your wildest dreams.
Michael Carr is America’s Top Selling Real Estate Auctioneer. He has been an auctioneer since 1991 and has sold billions of dollars in auto, heavy equipment, land, commercial and residential properties. Since becoming a licensed real estate agent in 1994, Michael has been actively involved in the sale of over 68,000 homes and licensed in as many as 27 states in the continental U.S. as a broker and an auctioneer. Overall, he has conducted over 6,500 auctions throughout the last 24 years.
Michael is a former Senior Vice President of Brokerage for Auction.com and personally conducted over 2,000 auctions during his tenure there. He resigned from that post in order to continue to expand his own companies. He is a member of the National Association of REALTORS®, the I-85 North Board of REALTORS® and the Athens Area Association of REALTORS®.
Michael Carr & Associates, Inc. was founded in 2000 and serves as the umbrella corporation for his auctioneer, real estate brokerage and investment divisions. He currently spends part of his week traveling to consult investors or conduct auctions, while balancing the rest of his time at his Jefferson, Georgia headquarters.
Michael has spoken before audiences in the hundreds of thousands, and spent 25 years reading and molding his audiences as an auctioneer. His commanding presence and no-nonsense personality reflects his bold stance on business and marketing practices. Audiences especially enjoy laugh-out-loud moments as he shares inside perspective on his life as an entrepreneur and eventual progression into a BrandFace®.
Michael’s energy and passion for his craft is undeniable, and whether you learn from him in this book or in person, you’ll take away a rich understanding of what it takes to be a BrandFace® and to reach the coveted number one position in your market and niche.
onya Eberhart is a speaker, author & Branding Agent to Business Stars. She is also the founder of BrandFace®, LLC and author of four books in the series. She grew up in Dawsonville, a small North Georgia town best known for making moonshine and launching the racing industry we know today as NASCAR. After she graduated from high school, her wild ambitions landed her a theatre scholarship at a local community college, followed by a move to Tallahassee, Florida to attend the renowned theatre program at Florida State University. But she was soon to discover that she was out of place in the quirky, eccentric world of theatre. So she used her acting skills for a more suitable purpose—vacuum cleaner sales. While selling vacuums door to door to pay for her education, she happened upon the home of a radio station engineer who recommended her for a sales position, which began an eighteen year journey in radio.
During this time, Tonya observed business owners who were featured in their own advertising and positioned as local celebrities in the market. She was intrigued by this, and determined to help others achieve that same success. She hand-picked clients whom she felt she could turn into the next radio star, and dragged them into the studio to record their commercials. Several years and radio stations later, she continued to learn and use personal branding skills to bring her clients integrated marketing solutions across multiple platforms. In 2005, she earned the prestigious award of Convergence Salesperson of the Year among over 100 sale reps, and while only working part time.
In 2007, she co-founded Remerge (Marketing Services Group) to consult business owners and traditional media companies on integrated marketing practices. To supplement this effort, Tonya authored an online training platform for media sales professionals called Reboot Campus, where over 750 media sales reps received training and certification for Digital Integration Fundamentals.
Today, Tonya is the founder of BrandFace®, LLC, the home of her new book series, speaking series and marketing program for business owners & entrepreneurs, real estate professionals and home improvement professionals. It combines personal branding with integrated marketing and is designed to produce business stars. There are currently four books available in the series: BrandFace® (for Business Owners), BrandFace® for Real Estate Professionals (with co-author Michael Carr, America’s Top Selling Real Estate Auctioneer), BrandFace® for Home Improvement Professionals, (with co-author Ron Greenbaum, The Basement Doctor) and BrandFace® for Entrepreneurs (also co-written with Michael Carr).
In addition to BrandFace®, Tonya also co-authored a book with her daughter, Kati, in 2012. Kati’s Journey: One Teen’s Journey to Japan (see it on Amazon) chronicles Kati’s first trip to Japan and shares her love of Asian culture, as well as the dynamic between mother and daughter on that journey. The book includes 45 QR codes, which link to short videos of the trip, and is promoted as the first interactive book written by a U.S. teen.
Tonya is known for her clever marketing tactics, instinctual creativity and rabid desire to outfox your competition. She can tell you what to do…and make you like it. She has an impressive track record of launching unforgettable personal brands across multiple platforms in order to position her clients as an authority. She’s steadfast in her desire to work with those who are truly committed to what it takes to be the face of their brand and the star in their industry.
BrandFace® is a book series, speaking series and personal branding program for business owners & entrepereneurs who want to STAND OUT from their competition and attract their ideal customers so they can become a recognized and sought after business authority.
Tonya Eberhart is the founder, and first came to understand the power of personal branding while selling vacuum cleaners door to door to pay her way through college. She then entered the media world, and helped many clients achieve success through personal branding (becoming the face of their business).
In 2013, she founded BrandFace, and began working with Michael Carr, America's Top Selling Real Estate Auctioneer. Her exclusive branding concepts worked so well for Michael's real estate brokerage that his revenue quadrupled in the first year of putting the BrandFace principles to work.
As a result, Tonya & Michael co-authored two #1 International Bestsellers, "BrandFace for Real Estate Professionals" and "BrandFace for Entrepreneurs", and Michael is now a partner in the company. Their mantra is, "People don't do business with a logo. They do business with a person."
I am the Branding Agent to Business Stars and founder of BrandFace®, LLC. My mantra is, "People don't do business with a logo. They do business with a person."
BrandFace® is a book series, professional speaking series and personal branding workshop designed to help entrepreneurs, business owners & real estate professionals discover (and get recognized for) what makes them different and meaningful to their ideal customer…so they can claim the #1 spot in their market."
The first 18 years of my career were in the radio industry, where I originally became intrigued with personal branding.
In 2007, I left the radio industry to co-found an integrated marketing company focused on helping media outlets make money by combining their traditional media tools with digital tools to help their clients solve a business challenge.
In 2010, I authored an exclusive online training program for media sales professionals called Reboot Campus, where over 750 students achieved certification in Digital Integration Fundamentals.
Finally, in 2014, I decided to return my FOCUS to the area I am most passionate about--personal branding. Since that time, I've published 4 books:
* BrandFace® (the original book for Business Owners & Leaders)
* BrandFace® for Real Estate Professionals (with co-author Michael Carr, America's Top Selling
Real Estate Auctioneer)
* BrandFace® for Home Improvement Professionals (with co-author Ron Greenbaum, The
* BrandFace® for Entrepreneurs (again with co-author & real estate entrepreneur, Michael Carr)
I also developed a speaking series and 12-week personal branding workshop based on my exclusive BrandFace® concepts, designed to create, develop and display a powerful and unforgettable brand that makes my clients recognizable & unforgettable...and takes them to the top of their market & niche.
Learn more at BrandFaceStar.com (Business Owners, Leaders & Entrepreneurs) or BrandFaceRealEstate.com (Real Estate Professionals)
"You're green and growing, or ripe and rotting"
Formerly a plumber, Matt noticed that a lot of the other agencies and digital companies out there weren’t taking care of ‘trade based businesses’ the right way (or at all).
Are you a tradesperson, looking for an edge in a competitive market?
Are you looking to grow your business to the next level, expand your market presence, or dominate your industry?
Did you know that two thirds of Australians will research you online before they call you? So if you're driving along in your work truck and someone sees your logo, they're more likely to 'google you', before they call you.
Now more than ever, as a tradie it's paramount that you have a strong, professional online representation. If you don't, you're a click away from someone that does.
For years and years I always dreamed of being in a situation where I am able to give back to the industry that has given me so much.
Starting Tradie Web Guys certainly has done that, however The Site Shed is set to make tracks in the industry.
Both these companies are designed to deliver great products while educating and assisting my fellow tradies and contractors on not only the ever advancing online world, but also business in general.
I am passionate about being able to add value to the trades, so tune into the podcast and if you like what you hear, PLEASE LEAVE US A REVIEW!
You can reach me at either:
Tradie Web Guys - www.TradieWebGuys.com.au
The Site Shed - www.TheSiteShed.com
Rock and Roll!
Meet Matt Jones from The Site Shed.
Formerly a plumber, Matt noticed that a lot of the other agencies and digital companies out there weren’t taking care of ‘trade based businesses’ the right way (or at all).
This led him to start his own Digital Agency, Tradie Web Guys, which provides digital solutions such as websites and marketing strategies specifically for trade based businesses.
His love for educating and teaching resulted in the development of The Site Shed. The Site Shed is a dedicated podcast and training resource for trade based business owners across the globe.
It started as a way to provide relevant, helpful information to the industry and has now grown into Australia’s number one podcast and one of the world’s leading education platforms for tradies and contractors.
The SIte Shed also runs business workshops in amazing ski and surf locations, including New Zealand and Japan which you can see more about at www.thesiteshed.com/events.
Matt regularly presents at workshops and industry events both locally and abroad and is a sought after guest on podcasts of all types.
Living on Sydney's Northern Beaches with his wife Amanda, when he's not working you'll either find him surfing, skiing, or training.
Over the years of running Australia’s leading business podcast for Tradies, The Site Shed, I have come across a lot of programs and ‘specialists’ that claim to have all of the answers.
Many of these individuals and companies are brilliant and offer an amazing resource, however many don’t.
The reason that I endource tradiematepro and the reason that I am proud to be affiliated with them is because unlike many of the programs that I have seen, this one is unique.
The content behind tradiematepro comes from a collective group of experts that all specialise in their own area of business. It’s not one person, trying to be everything to everyone. That is revolutionary.
It’s like having a collective team of experts at your disposal. To guide you on your journey.
I can’t think of a better resource for tradies and contractors alike. It’s the biggest shake up the trades has seen.
TMP Digital and Web Expert
Director - Tradie Web Guys
Director The Site Shed
Tradie Web Guys
The Site Shed
Shaina Weisinger is the founder and CEO of Repurpose House, which turns your content into unlimited videos and images. Marketers submit clips of content to be repurposed by 5pm PST, and have 7 designed assets done and delivered by 8am PST the next day! Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Shaina loves to laugh loudly, be obnoxiously competitive on the volleyball court, treat her dogs as her kin, and recover from tripping on or running into almost everything within a five-foot radius.
Fast Easy Accounting is your one-stop solution for your outsourced Contractor Bookkeeping and Accounting needs. We are the leading expert in Xero and QuickBooks For Contractors for small construction companies across the USA. Our services include (but is not limited to) Payroll, Sales Tax, and Job Costing Reports, QuickBooks Set Up and Clean Up, Xero Set Up, Consultation, and Training. Our online store is dedicated to contractors who want to do Construction Accounting or perhaps have a bookkeeper but needs a little help in getting QuickBooks done.
About Randal DeHart, PMP, QPA
Randal is the co-founder of Business Consulting and Accounting (Fast Easy Accounting) in Lynnwood, Washington. He was raised in a construction family in Seattle. His step-father was a Landscape Contractor and was his inspiration for going into construction and later becoming “The Contractors’ Accountant”. He co-founded Business Consulting and Fast Easy Accounting together with his wife, Sharie. Randal is experienced as a Contractor, Project Management Professional, Construction Accountant, Intuit ProAdvisor, QuickBooks For Contractors Expert and Xero Accounting Specialist. This combination of experience and skill sets provides a unique perspective which allows him to see the world through the eyes of a Contractor, Project Manager, Accountant, and Construction Accountant. This quadruple understanding is what sets him apart from other Intuit ProAdvisors and Xero Accountants to the benefit of all of the construction contractors he serves. With over 30 years of experience in the construction industry, Randal has a deep understanding of what contractors deal with on a daily basis and it is his current calling to be a credible source for contractors to operate and grow their businesses more profitably.
If you are a contractor, you deserve to wealthy because you bring value to other people’s lives. – Randal DeHart
Mike was named Valpak CEO in May 2017, bringing more than 20 years of executive leadership experience of growing companies in the media industry. He has held senior management positions in sales and marketing, sales operations, new product development, and new media marketing campaigns. Most recently, Mike was CEO of Rhapsody International/Napster, a music streaming company. He has also worked for other media and entertainment companies such as Cinram Group, Universal Music Group and Alliance Entertainment. Alliance is owned by Platinum Equity, the Los Angeles-based private equity firm that purchased Valpak in early 2017. In addition, Mike has worked for TPG Growth, a capital market company, and The Gores Group, a global private equity firm.
Valpak Direct Mail & Digital Marketing Solutions
For more than 50 years, Valpak has been the leader in local advertising across North America, helping people save, businesses grow and neighborhoods thrive through a network of local franchises in the U.S. and Canada.
Today, we’re a full-service marketing agency, providing industry-leading direct mail solutions, digital marketing and the ability to follow every campaign with key performance indicators to prove ROI. From The Blue Envelope® to website design, Valpak supports local businesses with a full suite of innovative marketing services.
We mail close to 40 million homes and host approximately 11 million daily unique visitors online, 51% from mobile platforms.
The best thing about Valpak? We’re right here, in your local community. With nearly 150 franchise locations, you’ll benefit from a personal Valpak ally to guide your marketing decisions and help your business prosper.
Paul Akers is the founder and president of FastCap, a product development company specializing in woodworking tools and hardware for the professional builder. FastCap was started in Paul’s garage in 1997 when he simply “fixed what bugged him” and developed his first product: the Fastcap Cover Cap. From humble beginnings, and no MBA, FastCap has thousands of distributors worldwide in over 40 countries. Paul’s intense curiosity on how things could be improved paved the way for him to become a prolific innovator and today he holds many US and International patents. FastCap
launches approximately 20-30 innovative products per year and has won business of the year in 1999 and 2010. In June 2011 Paul won Seattle Business Magazine’s prestigious Business Executive of the Year award. He wrote his first book, 2 Second Lean, about creating a fun, Lean culture, that, is now available in 14 languages. In 2015, he wrote his 2nd book, Lean Health, in 2016, he wrote Lean Travel and in 2019, he wrote Lean Life. In 2016, Paul’s book, 2 Second Lean, was recognized by the
Shingo Institute and won the Research and Professional Publication Award. Paul learned to embrace adventure and pursue excellence by his father when he earned the rank of Eagle Scout at the young age of 14. At the age of 15, Paul built a guitar in high school woodshop and earned the attention of Bob Taylor, founder of Taylor Guitars. Bob put Paul to work the day he graduated from
high school and mentored him, making a lasting impression as Paul watched Bob – a true American innovator – changed the guitar industry right in front
of Paul’s eyes. In 2017, Paul was honored to document Bob Taylor on his World Forestry Tour where a small team journeyed around the world to increase awareness of sustainable forestry practices. He graduated from Biola University in 1983 with honors, obtaining a degree in Education. Paul worked in Pasadena, restoring some of the most prestigious historical homes and became part
of an exclusive group of craftsmen that built the home for the editor of Architectural Digest. Paul taught Industrial Arts at Mark Keppel High School where his innovative thinking led to the development of a program that focused on teaching kids to build furniture, rather than the standard high school projects like key racks and cutting boards. He catapulted into the business world when his knack for problem solving led to an invention and
eventually to his own manufacturing business. Through a series of twists and turns he discovered Lean and the Toyota Production System (TPS) which was instrumental in propelling FastCap as an example of Lean manufacturing and culture, followed by thousands of companies around the world. In 2010, Paul ran for the US Senate in Washington State on a Lean platform of transforming government by empowering people. After the election, Paul has continued to work with various
government agencies teaching Lean thinking and helping them create a Lean culture in government organizations throughout the country. In 2013, Paul was invited to do a TEDx talk on innovation. In 2017, Paul was selected as #3 Individual Thought Leaders & Influencers in The Global State of Operational Excellence, Critical Challenges & Future Trends. Paul is an avid outdoors man that surfs, runs, swims, bikes, and has summited many 14,000 foot mountains, including Mt. Kilimanjaro, and trekking to Everest Base Camp. Paul is passionate about health and completed 2 ironman (Lake Placid, NY and Vichy, France). Paul is an instrument rated pilot with over 2,000 hours of flight time, which includes 3 North Atlantic crossings in a single engine plane. Paul is an energetic speaker whose core passion is helping people discover their full potential and showing others how to implement Lean in their business and personal life. Paul’s passion for
Lean has taken him around the world to over 102 countries to work and speak with such notable organizations as the Israeli Defense Forces, Mercedes Benz, Amazon, the US Navy, Turner Construction, and many universities. From Kazakhstan to Iceland, Tasmania to Japan, Germany, Israel, Africa and Slovakia, you never know where Paul is ... but for sure he is teaching Lean
concepts with passion and excitement. Paul is also passionate about Japan and teaching people the philosophy of this amazing country (Japan Study Mission). He has trained over 25 teams in Japan at
Toyota and their suppliers. Paul has thousands of followers on his weekly podcast, “The American Innovator” where he teaches about the power of
innovation and Lean thinking. He shares his insights and
observations as he interviews fascinating people along with documenting his travels and adventures around the world with staggering photography and videography.
Paul has been married to his wife Leanne since 1983 and they have 2 grown children, Andréa and Kolbe, who work with him at FastCap. It is truly a family run business!
CO-FOUNDER, CHIEF EXECUTIVE OFFICER
FreeeUp's founders, Nathan Hirsch and Connor Gillivan, started FreeeUp out of frustration hiring freelancers from other marketplaces.
They spent years hiring hundreds of freelancers while running their first eCommerce business and found themselves spending hours every day recruiting and interviewing instead of focusing on growth.
They faced turnover, disappearing freelancers, and poor communication. They decided that they wanted to create a BETTER solution to hiring freelancers online.
In 2015, the duo founded the FreeeUp Marketplace with the goal of pre-vetting all freelancers and providing a hands-on experience for business owners.
2015: Frustration With Other Hiring Marketplaces
Nathan and Connor built their first eCommerce business to sell over $25 million online, but they continued to run into turnover and lack of time for growing the business.
They used all of the top hiring marketplaces available to recruit, interview, and hire freelance talent, but it was never a fully optimized experience. They longed for a marketplace where the freelancers were already vetted and they knew they could find someone reliable quickly.
2015: The Ah-Ha Moment
In mid 2015, Nathan and Connor had an ah-ha moment where they decided that they wanted to build a better marketplace for business owners. They decided to start building a marketplace that they had always wished they had for themselves.
Their new marketplace would (1) pre-vet all freelancers and only allow the top 1% into the network (2) offer a hands-on experience for clients (3) eliminate freelancer profiles (4) make the matching process between the client and freelancer FAST.
2016: Conquering the Amazon Landscape
With an expertise in selling on Amazon.com, Nathan and Connor spent the first year gaining popularity within the Amazon seller community.
They recruited top Amazon freelancers from all over the world, pre-vetted to find the best, then made them available to hundreds of Amazon sellers looking for freelance help to grow their businesses.
In FreeeUp's first year of operations, it became the TOP marketplace for hiring Amazon freelancers online. The company continues to uphold that reputation within the Amazon seller community.
2016: Expanding Into Everything Ecommerce
After seeing rapid growth within the Amazon seller community, Nathan and Connor expanded the companies services to all eCommerce companies.
In mid 2016, FreeeUp started adding eCommerce experts and freelancers to the marketplace further catering to all eCommerce companies selling anywhere online (Shopify, WooCommerce, BigCommerce, Walmart, Jet, Rakuten, eBay, etc.)
2017: Adding Digital Marketers and Web Developers
With the FreeeUp community buzzing, Nathan and Connor started adding digital marketers and web developers/designers to the marketplace out of demand from clients.
2017 brought rapid growth for the marketplace taking total freelancers on the network up to 800+ and clients hiring through the marketplace to over 5,000.
2018: Offering Everything to Everyone
As Nathan and Connor started 2018, they created a goal to become a household name for businesses and entrepreneurs offering a BETTER solution to hiring freelancers online.
Today, the FreeeUp Marketplace offers over 85 different skill sets across a variety of disciplines for $5 to $75 per hour. Businesses from any industry can utilize FreeeUp for skill sets that they need to hire for their business. And the hands-on experience continues to hold up from the early days of the business.